Mutual of Omaha · 19 hours ago
Performance Marketing Manager - Hybrid Omaha, NE.
Omaha, NE
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $100K/yr
5+ years expMutual of Omaha is a financial services company looking for a Performance Marketing Manager. This role involves executing and managing marketing initiatives to drive sales results for financial representatives through social media and other branding tools.
Auto InsuranceCommercial InsuranceFinancial ServicesHealth InsuranceInsuranceLife InsuranceProperty Insurance
No H1B
Responsibilities
Executes marketing programs (i.e. material creation, contests, field communications, sales concepts, etc.), develops and manages marketing partnerships, creates new marketing channels, and processes to achieve annual and long-term revenue objectives
Investigates and analyzes business opportunities. Identifies implementation timelines and coordinates project requirements and processes with internal and external resources. Evaluates project and/or campaign results and makes recommendations for future improvements
Translates strategic direction into actionable hypotheses and designs tests to validate them. Manages day-to-day marketing program activities including budgeting, monitoring, controlling, forecasting, providing variance analysis, obtaining organizational buy-in, and communicating information
Provides training for other team members. Acts as a marketing liaison with Home Office personnel (e.g. Compliance, Sales, etc.) and outside vendors to communicate objectives and direct activities
Reviews existing processes and develops new processes to increase efficiency and productivity. Coordinates process changes with impacted areas and individuals. Monitors effectiveness of process changes and quality of results. Implements enhancements to processes as necessary
Maintains up-to-date knowledge of technical and regulatory changes in the financial services, insurance and direct response marketing industries
Manages end-to-end ad funnel from creative to media placement to landing page testing & optimization
Supports SEO efforts across social media platforms and websites
Keeps pace with SEO and digital marketing industry trends and developments
Monitors and evaluates website platform, requests enhancements to improve SEO and local advisor searchability and executes enhancements with advisors, agents, and financial representatives
Creates social media campaigns for financial representatives and advisors, including image and video posts. Works with advisors to subscribe to campaigns and enhance their social media presence to drive social media conversions. Maintains knowledge of social media platform changes and becomes a leader in pivoting content to meet the needs of advisors, agents, and financial representatives in changing environments
Develops the strategy and executes on a distribution-wide social presence, to educate financial representatives and advisors on product updates, contests and incentives, industry and firm updates as well as sales tips and strategies. Utilizes traditional and non-traditional communication methods
Drives and manages marketing programs and initiatives aligned with segment level strategic objectives and financial goals. Contributes to Mutual of Omaha's short- and long-term digital strategy in a manner that aligns with the overall SBU/Operation goals
Monitors and tracks the performance of solutions and reports back to the field and HO leaders and marketing teams
Qualification
Required
Minimum 5 years in a marketing role
Financial services and/or insurance experience
Extensive experience driving sales results leveraging marketing tactics
Social media, SEO experience
Demonstrated strategic thinking skills
Proven distribution experience in preparation, execution, and management of marketing plans and budgets
Experience in copywriting and graphic design
Demonstrated project management skills and ability to analyze processes
Excellent human relations and written and verbal communications skills
Initiative, leadership and organizational abilities
Knowledge of applicable regulatory requirements such as HIPAA, Patriot Act, and privacy and data usage laws
Preferred
Bachelor's Degree in Marketing, Finance or related field
Considerable knowledge of advertising and financial services principles, practices and regulations
Strong background in business and marketing
Benefits
401(k) plan with a 2% company contribution and 6% company match.
Work-life balance with vacation, personal time and paid holidays.
Company
Mutual of Omaha
Mutual Of Omaha is a mutual insurance and financial services company helping clients achieve their financial goals.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
James Blackledge
CEO
David A. Diamond
EVP, CFO and Treasurer (Retired)
Recent News
2025-12-24
2025-11-15
Company data provided by crunchbase