the LEGO Group · 15 hours ago
Paid Social Associate
Boston Hub
Full-time
Hybrid
New Grad, Entry Level
$68K/yr - $102K/yrThe LEGO Group is seeking a Paid Social Manager to support data-driven digital media campaigns that connect with fans. This role involves implementing campaign strategies, fostering partnerships, and ensuring media investments align with brand and commercial goals.
Consumer GoodsEducationEnterprise SoftwareToys
Responsibilities
Support in driving and implementing the LEGO Group’s selection of key initiatives using Paid Social, ensuring alignment with brand, marketing, and business objectives across channels and other teams. Including championing a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance
Establish ensure global standard are followed and met, delivering the strongest return the for the LEGO Groups
Serve as the market group’s subject matter expert for paid social, engaging with leadership. Brand Managers, key partners, and external partners to drive alignment and advocacy
Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future-proof our digital media strategy
Qualification
Required
Some hands on keyboard experience in digital and Paid Social media experience
Proven experience managing paid social campaigns across major platforms, including YouTube, Meta, and TikTok
Knowledge of the global media landscape, ad tech ecosystem, and evolving privacy/regulatory environment. Along proven track record of campaign deployment
Knowledge and hands on experience across key tools like Meta business Manager, TikTok Ads Manager, Pinterest Ads, and Google Ads/DV360
Exceptional executive presence, with the ability to influence key collaborators and inspire cross-functional teams
A commitment to purposeful, ethical marketing in line with the LEGO Group's values and mission
Benefits
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Company
the LEGO Group
The LEGO Group is a family-owned company that specializes in the development of children's creativity through playing and learning.
Founded in 1932
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Niels B. Christiansen
CEO
Jesper Andersen
Chief Financial Officer
Recent News
Morningstar.com
2026-01-22
Company data provided by crunchbase