U.S. Bank · 2 hours ago
Marketing Test & Learn Product Owner
Chicago, IL
Full-time
Hybrid
Senior Level
$120K/yr - $141K/yr
6+ years expU.S. Bank is on a journey to help customers and businesses make smarter financial decisions. They are seeking a Marketing Test & Learn Product Owner to define and manage the vision for marketing's experimentation framework, driving a test-and-learn culture and ensuring that experimentation delivers actionable business impact.
BankingFinancial ServicesInsuranceMortgageWealth Management
Responsibilities
Define and own the vision and roadmap for marketing’s experimentation framework
Drive adoption of a “test-and-learn” culture across marketing
Ensure experimentation is designed to support MMM calibration and broader marketing effectiveness goals
Manage a centralized Channel Optimization Testing agenda in conjunction with sister teams, establishing governance standards to ensure tests are rigorous, unbiased, aligned with marketing and business objectives, and consistent between LOBs
Define best practices for randomization, control groups, and sample sizing to ensure reliable and interpretable outcomes
Create guidelines to define how to reconcile output of different methodologies and enable/educate throughout the organization
In conjunction with sister teams, identify campaigns, channels, and audiences best suited for controlled experiments
Partner with sister teams to define success metrics and ensure experiments are measurable, actionable, and aligned with KPIs
Provide frameworks, playbooks, and training to empower marketers to run high-quality experiments independently
Manage a centralized Incrementality Testing agenda to support MMM Calibration, in conjunction with sister teams
Partner with the MMM Product Owner to translate experimental findings into inputs for MMM calibration (e.g., channel ROI adjustments, saturation effects, lag structures)
Catalogue all marketing testing being conducted across various marketing groups (Business Line Marketing, Marketing Activation, etc) and share-out key learnings in periodic forums to ensure learnings are taken into account in future experiments
Qualification
Required
Bachelor's degree in a related field, or equivalent work experience
Six to eight years of statistical and/or data analytics experience
Preferred
5+ years in product management, experimentation, marketing analytics, or related field; background in marketing measurement (MMM, attribution, incrementality testing) strongly preferred
Strong grasp of A/B testing, geo-testing, incrementality, and MMM calibration concepts
Demonstrated ability to influence and partner with marketing and analytics leaders to govern experimentation practices
Skilled at translating experimental outcomes into clear insights for marketing and business stakeholders
Curious, evidence-driven, and committed to embedding experimentation into decision-making
Familiarity with SQL and data visualization tools (e.g., Power BI)
Experience running experiments across digital and offline media channels
Exposure to advanced measurement approaches (MMM, MTA, causal inference, uplift modeling)
Benefits
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Company
U.S. Bank
At U.S.
10001+ employees
H1B Sponsorship
U.S. Bank has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (20)
Funding
Current Stage
Public CompanyTotal Funding
$991MKey Investors
U.S. Department of the TreasuryMitsubishi UFJ Financial Group
2023-09-29Post Ipo Debt· $55M
2023-08-03Post Ipo Debt· $936M
1978-01-13IPO
Leadership Team
John C Stern
CFO
Shruti Patel
Executive Vice President & GM, CPO- Business Banking segment
Recent News
2026-01-22
2026-01-20
2026-01-20
Company data provided by crunchbase