Blue Cross Blue Shield of Michigan · 13 hours ago
Social Media Community Specialist
Detroit, MI
Full-time
Hybrid
Mid Level
3+ years expBlue Cross Blue Shield of Michigan is seeking a Social Media Community Specialist to enhance their communications strategy. The role involves creating and managing content for social media platforms, engaging with the community, and analyzing performance metrics to optimize engagement.
Health CareHealth Insurance
Responsibilities
Write clear and compelling content while maintaining a consistent brand voice
Proofread internal and external communications content for clarity, tone, style and grammar to ensure communications are high quality and results oriented
Research and produce communications content that is informational, educational and drives engagement
Develop and deliver presentations to internal team members and leadership
Research targeted audiences and suggest communication channels
Support special projects as assigned
Generate ideas to improve communication processes and delivery methods
Maintain an understanding of the corporate communications strategy and standards to support the development of communication plans that support strategic initiatives
Manage the company’s social media community across all organic platforms, monitoring comments, messages, and mentions, and responding or routing inquiries to appropriate internal partners or customer service representatives
Own and maintain the social media content calendar, including scheduling, drafting, and publishing copy; utilizing internal tracking tools to categorize content for performance analysis
Serve as liaison between the social media team and cross‑functional partners to generate, refine, and execute content ideas that align with brand objectives
Conduct real‑time social listening during major events and crisis situations; compile and present concise activity summaries and insights to leadership
Produce regular performance reports on organic social media metrics (reach, engagement, sentiment, etc.) and recommend optimization tactics based on data trends
Stay current on platform‑specific best practices, algorithm changes, and emerging social media trends to ensure the brand’s organic presence remains competitive and effective
Develop social media content for all social and digital platforms to produce meaningful engagement and subscriber growth
Monitor social media channels for activity, engaging in online conversations, and responding to customer service inquiries
Provide insights on social media community feedback and online reviews
Qualification
Required
Bachelor's degree in English, Journalism, Communications or related field is required
Three (3) years of professional communications experience is required
Advanced copywriting, editing and written communication skills
Intermediate oral communication skills
Advanced Microsoft Word and intermediate PowerPoint skills
Intermediate knowledge of multimedia technologies
Ability to manage multiple priorities concurrently while meeting deadlines
Ability to work independently and in a team environment
Ability to establish and maintain positive relationships within the organization and community
Preferred
Previous experience working in the healthcare industry is preferred
Company
Blue Cross Blue Shield of Michigan
We commit to being our members’ trusted partner by providing affordable, innovative products that improve their care and health.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Daniel J. Loepp
President and CEO
Nancy Wanchik
Vice president & Medicaid CEO
Recent News
2026-01-06
2025-10-15
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2025-10-03
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