Planet Pharma · 14 hours ago
Web Marketing Analyst
Irvine, CA
Contract
Hybrid
Mid Level
$40/hr - $45/hr
4+ years expPlanet Pharma is seeking a highly analytical and detail-oriented Media & Website Data Analyst to join their team. The role involves compiling, interpreting, and integrating performance metrics into comprehensive marketing presentations and analytics reports, while collaborating closely with media specialists and search teams to provide actionable insights for marketing efforts targeting healthcare professionals.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Collect, compile, and analyze data from digital media campaigns including banners, email, and other channels to bring structure and prioritization to a broad set of data
Analyze and interpret website traffic and user behavior using tools such as Google Analytics and Adobe Analytics
Develop and deliver data-driven marketing presentations, providing insights, trends, and actionable recommendations between media performance data and website interactions against strategic marketing goals
Collaborate with media, search, and social teams to produce integrated performance reports
Identify opportunities for optimization across digital channels
Clearly communicate complex findings to both technical and non-technical audiences
Stay current with digital marketing KPIs and implications of emerging technologies when providing clients insight in their marketing efforts
Effectively communicate results through compelling visuals and easy-to-track insights and recommendations
Transform and submit performance data to internal databases using Tableau Prep Builder
Coordinate with stakeholders to secure creative, create tagged URLs, and hand off display banner placements to vendors for deployment with Campaign Manager 360
Qualification
Required
Bachelor's degree in marketing, analytics, business, or a related field
4-6 years of relevant experience; pharmaceutical industry experience preferred
Proficiency with Google Analytics, Adobe Analytics, Tableau, and Google Campaign Manager 360
Strong analytical and data interpretation skills
Experience integrating web and email data into strategic marketing presentations
Excellent presentation, communication, and client service skills. We are trusted advisors for our clients and collaborate widely across and outside our organization
A positive and friendly attitude
Ability to collaborate cross-functionally with clients, account services, subject matter experts such as search and social, and other teams in an agency environment
Demonstrated the ability to work independently, adapt to changing project priorities and evolving situations, and is self-motivated to drive projects to successful completion
Preferred
Experience with UX, SEO, Tableau, and dashboard development
Familiarity with data visualization and reporting best practices
Company
Planet Pharma
Planet Pharma is a pharmaceuticals company.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Cynthia Lewis
Senior Executive Recruiter, Life Sciences - PPG Advisory Partners
Emma Morris
President, PPG Advisory Partners
Company data provided by crunchbase