Mid-Atlantic Permanente Medical Group | Kaiser Permanente · 1 day ago
Manager, PR and Marketing
Washington, DC
Full-time
Hybrid
Senior Level, Lead/Staff
$89K/yr - $112K/yr
10+ years expMid-Atlantic Permanente Medical Group (MAPMG) invites applications for a Manager, PR & Marketing to join their Strategy and Communications team. This role is essential in shaping MAPMG’s public presence and reputation, leading earned media and PR strategies, and translating complex healthcare data into clear marketing messages.
Health CareMedicalWellness
Responsibilities
Develop and execute earned media and PR strategies that increase organizational visibility and thought leadership
Identify, shape, and pitch compelling stories to local, regional, and national media outlets and digital channels
Prepare and coach physicians and executive leaders for interviews, presentations, and public engagements
Lead communications planning and execution for major regional initiatives and patient-facing campaigns and partner with clinical and operational teams to ensure clarity, alignment, and coordinated rollout of campaigns
Translate data and analytics into persuasive, evidence-based marketing messages that highlight organizational strengths
Create presentations, talking points, and scripts for physician and executive communications representing the organization in community, business, and policy forums; create thought leadership and organizational announcements aligned with brand voice and objectives
Collaborate with clinical, operational, and communications partners to ensure coordinated execution
Contribute flexibly across internal and external communications, digital content creation, and evolving priorities, including producing short-form video content featuring physicians for social media storytelling, drafting scripts, and recording audio content for digital campaigns as needed
Qualification
Required
Bachelor's degree in communications, Public Relations, Journalism, Marketing, or a related field is required; Master's degree preferred
Minimum of 10 years of progressive experience in communications, public relations, media relations, or external affairs
Demonstrated success developing and executing earned media strategies and increasing organizational visibility
Experience managing media relations, including story development, pitching, and post-placement amplification
Proven ability to coach and prepare physicians or senior leaders for media and public engagements
Strong ability to translate complex data into clear, compelling narratives
Excellent writing, editing, and project management skills
High level of judgment, organization, and attention to detail
Candidates must either currently live in or be willing to relocate to the Washington, DC metropolitan area
Must be able to commute to Washington, DC, a minimum of one day per week. Occasional travel to the Capitol Hill Regional Office and local medical centers may be required, depending on project needs
Must provide documentation of required COVID-19 and influenza vaccinations as a condition of employment
Benefits
100% employer-funded medical and dental insurance premiums for employees and families effective on the first day of employment
Generous paid time off, including vacation, holidays, sick leave, plus maternity and parental leave
Pension plan and 401(k) retirement plan with employer contributions
Life insurance, short-term disability, and long-term disability coverage
Education reimbursement
Company
Mid-Atlantic Permanente Medical Group | Kaiser Permanente
The Mid-Atlantic Permanente Medical Group, P.C.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Sos Mboijana, MD
Assistant Chief Medical Information Officer
Susan Fiorella
Chief Strategy and Communications Officer
Recent News
Maryland Daily Record
2026-01-17
2025-10-31
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