NBCUniversal · 4 hours ago
Specialist, CRM Marketing Strategy (NBC)
Universal City, CA
Full-time
Hybrid
Entry Level
$65K/yr - $90K/yr
1+ years expNBCUniversal is one of the world's leading media and entertainment companies. The CRM Marketing Strategy Specialist will support Customer Relationship Marketing campaigns for NBC, focusing on campaign development and execution, while collaborating closely with various teams.
BroadcastingMedia and EntertainmentNews
Responsibilities
Participate in planning, development and execution of email and mobile marketing campaigns for NBC, Voice and AGT Apps
Work closely with creative design team, campaign operations and internal stakeholders to track and ensure assets, copy and feedback are delivered on time
Assist in developing comprehensive reports detailing all key email marketing metrics including delivery, open rates, click rates, conversion, opt-out, and segmentation analysis
Coordinate newsletter content, schedules and deployments across multiple brands and with other NBCU partners (UPG, UDX, Peacock, etc.)
Facilitate the approval process, route previews to internal stakeholders and implement all revisions
Assist in developing decks including but not limited to monthly scorecard, automations reporting, season recaps, etc
Conduct quality assurance of all email campaigns
Report out on monthly segment volumes for NBC and track against KPIs
Monitor the latest email best practices and marketing trends
Qualification
Required
1+ years of relevant professional CRM experience—including email, in-app, push, SMS, etc
1+ years experience using a project management system
1+ years experience with Microsoft Office Suite
Demonstrated experience using mobile technology (iOS & Android) in a digital marketing capacity
Proficiency in interpreting CRM performance metrics, including delivery, open rates, click‑through rates, conversion, and segmentation
Experience supporting A/B testing and leveraging results to inform optimization
Excellent written and verbal communication including strong copywriting, editing, grammar, and proofreading skills
Demonstrated curiosity, analytical thinking, and a growth‑oriented approach
Demonstrated strong organizational and project management skills
Ability to work effectively in a fast‑paced, dynamic environment
Proven ability to collaborate with cross‑functional teams including Creative, Campaign Operations, and Marketing Operations
Preferred
Bachelor's degree in Marketing, Communications, or a related field
Basic knowledge of creative HTML
Experience in Airtable and Slack technologies
Self-starter with strong attention to detail and a curiosity to learn
Ability to juggle a heavy work flow and meet numerous deadlines and shifting priorities
Interest in Entertainment (scripted & unscripted) content
Benefits
Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
Company
NBCUniversal
NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2011-01-29Acquired
Leadership Team
Jeff Shell
CEO
Stephen Burke
Chief executive officer
Recent News
Morningstar.com
2026-01-13
Company data provided by crunchbase