Xponential Fitness · 1 day ago
Performance Marketing Manager
Irvine, CA
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $120K/yr
5+ years expXponential Fitness, LLC is a leading global franchisor of health and wellness brands. The Performance Marketing Manager will lead the analytics and optimization of paid digital campaigns, driving customer acquisition and revenue growth through data-driven strategies.
FitnessSportsWellness
Hiring Manager
Alec P.
Responsibilities
Work with external media agency to plan, execute, and optimize paid digital marketing campaigns across channels including paid search, paid social, programmatic display, affiliate, and other direct response platforms
Monitor campaign performance against KPIs (CAC, ROAS, CPA, CVR, LTV) and make real-time optimizations to maximize efficiency and ROI
Collaborate with the VP of Digital Marketing and Paid Media to align media strategies with overarching brand and business objectives
Partner with agencies, publishers, and internal creative teams to develop and test media assets, audience strategies, landing pages, and messaging for performance impact
Conduct A/B and multivariate tests to improve campaign effectiveness across all stages of the funnel
Analyze data, generate performance reports, and deliver actionable insights to inform media strategy and continuous improvement
Work closely with CRM, website, and loyalty teams to ensure seamless consumer journeys and conversion pathways
Identify new performance marketing opportunities, trends, tools, and partners to keep campaigns competitive and innovative
Assist in media budget planning and forecasting to ensure efficient spend allocation across platforms and channels
Create KPI reporting dashboard for regularly cadenced reporting with key insights to drive action and change to further optimize media spend
Ensure agencies are meeting business objectives and hitting key goals on a weekly/monthly basis, providing recommendations as needed based on results
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
5–7 years of hands-on experience managing performance marketing campaigns with proven success in driving ROI
Deep understanding of key performance marketing channels including Google Ads, Meta Ads Manager, affiliate networks, and programmatic platforms
Strong data and analytical skills with experience using performance tools like Google Analytics, Tableau, or similar platforms
Demonstrated ability to plan, test, scale, and optimize multi-channel campaigns across a full-funnel media strategy
Experience with media buying and measurement, including familiarity with attribution models and conversion tracking
Strong project management skills and the ability to manage multiple campaigns simultaneously under tight deadlines
Comfortable working in a fast-paced, high-growth environment with evolving priorities
Strong collaboration and communication skills with the ability to influence across cross-functional teams
Benefits
Additional opportunities for bonuses
Comprehensive Medical, Dental and Vision benefits
HSA/FSA Plans
Monthly cell phone allowance
401k plan with 4% employer match
Complimentary corporate memberships to XPLUS and XPASS
Discounts on retail brand merchandise- up to 30% off wholesale price
On-site gym
On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services
Company
Xponential Fitness
Xponential Fitness is a curator of leading brands across a variety of verticals in the boutique fitness & wellness space.
51-200 employees
Funding
Current Stage
Public CompanyTotal Funding
$729.58M2025-12-08Post Ipo Debt· $550M
2023-02-07Post Ipo Secondary· $140.88M
2021-07-22IPO
Leadership Team
Bryan Arp
Chief Digital Officer
Recent News
Orange County Business Journal
2025-12-14
2025-12-08
MarketScreener
2025-11-24
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