Grand Design RV · 2 days ago
Motorized Brand & Product Marketing Manager
Middlebury, IN
Full-time
Hybrid
Senior Level
5+ years expGrand Design RV is seeking a dynamic Brand & Product Marketing Manager to lead marketing strategy for their Motorized RV lineup. This role involves shaping the brand story, developing marketing plans, and creating integrated campaigns that resonate with consumers across various platforms.
Graphic DesignManufacturingRecreational Vehicles
Responsibilities
Collaborate on brand strategy and positioning efforts informed by segmentation and foundational research with Marketing Director and Product Managers
Be the voice of the consumer/brand and collaborate with product managers to define product strategy, innovation roadmaps and key product launches
Define product architecture (Key features and benefits (RTBs), innovation pipeline)
Define sub-brand and product Key RTBs and value propositions
Collaborate with product managers, internal sales teams, and other cross functional team members to develop, execute, and ensure launch excellence
Lead cross-channel creative campaigns, content development and production in partnership with the content creation team and outside agencies to deliver key RTB messages in a consistent, unique, and compelling way
Assist with media strategy and creative direction and development - search, display, video etc
Create and execute plan to ensure online readiness on owned digital platforms (Website page development, Org. Social Ad Creative, etc.)
Create and execute plan to ensure product showroom-readiness at the dealer showroom/lot
Create and execute plan to ensure product launch readiness at national, regional and local "consumer" and "dealer" shows and events (Hershey, Tampa, Open House)
Define Influencer/Ambassador product integration in partnership with the social media lead
Lead cross brand collateral initiatives when needed (Ex Dealer Show Kits, Consumer Show Collateral, etc.)
Comfortable appearing on camera as needed for content or promotional purposes
Inform consumer insights learning plan and translate key learnings into product attributes
Analyze NPS/Customer Sat to influence product development
Analyze Competitive brands and products to inform winning strategies
Monitor and report on Trends within and around the RV industry
Qualification
Required
Bachelor degree in marketing or related field
Must have a minimum of 5 years of marketing experience (Product Marketing, Digital Marketing, Brand Strategy, Media Marketing)
Must have some digital marketing experience
Must be comfortable with creative development (Ex. Paid Media Ads, Brand Landing Page Dev.)
Strong analytical and problem-solving skills
Excellent verbal and written communication skills
Excellent organizational skills and attention to detail
Excellent time management skills with a proven ability to meet deadlines
Must be flexible to travel, 20% of time including weekends
Able to be in a production environment a few hours a week
Office sitting and standing environment
Be in the office 4 days/week
Preferred
Experience in Microsoft Teams
Adobe Suite
InDesign/Photo Shop (or similar)
Benefits
Medical, Dental, Vision, Group Life Insurance, Accidental Injury, Critical Illness, Short & Long-Term Disability
Health Savings Account (HSA)
401(k) with match
Employee Stock Purchase Program
Tuition Reimbursement
Holiday and Vacation Pay
Company
Grand Design RV
Grand Design RV is a manufacturer of recreational vehicles.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2016-10-03Acquired
2014-01-01Private Equity
Leadership Team
Analli Munoz
Human Resources Business Partner
Daniel Kussow
Partners in Progress Midwest Regional Field Manager Fixed Operations
Recent News
Winnebago Industries, Inc.
2025-10-22
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