Enlightened Today · 1 day ago
Ecommerce Creative Strategist
United States
Full-time
Remote
Mid, Senior Level
3+ years expEnlightened Today is seeking a Creative Strategist who excels at merging creativity with data-driven insights. In this role, you will be responsible for developing high-converting ads across various platforms, utilizing performance data to inform creative decisions and leading production workflows.
Computer Software
Responsibilities
Concept Architecture: Research and develop end-to-end effective ads for Meta, TikTok, YouTube, and Google with a well-developed client avatar. You will own the "Big Idea" and the granular execution, use direct-response marketing techniques, write paid ad hooks and headlines, develop messaging angles, and leverage AI and UGC creators. You’ll use data to adjust creative direction based on engagement signals, lead quality, and creative fatigue
Direct Response Writing: Craft high-converting hooks, headlines, and body copy. You understand the psychology of "The First 3 Seconds" and how to guide a viewer from curiosity to conversion
Ad Research: Perform deep-dive research into consumer psychology and market trends to decode why specific high-performing ads resonate with our target demographic, translating those behavioral insights into actionable creative strategies
Data-Driven Iteration: Monitor performance signals daily. You’ll analyze CTR, Hook Rate, Hold Rate, and ROAS to identify why an ad is winning or losing, then pivot the strategy accordingly
Production Leadership: Lead the in-house production of ad assets. This includes sourcing and briefing UGC creators and utilizing AI-driven creative tools to rapidly prototype and scale winning angles
Fatigue Management: Proactively identify when creative performance is dipping and have a "bench" of new angles, visual styles, and offers ready to deploy
Cross-Functional Sync: Act as the bridge between the Media Buying team (the "Math") and the Design/Production team (the "Art")
Qualification
Required
3–5 years of experience specifically in a high-growth DTC brand or a performance marketing agency
Experience with accounts spending $100k+ per month
Deep understanding of Meta Ads Manager and TikTok Ads Manager creative reporting
Proficiency in briefing creators (UGC) and managing the feedback loop
Familiarity with video editing concepts
Experience with Creative Testing Methodologies (e.g., 3:2:2 method or similar scientific testing frameworks)
Preferred
Understanding the difference between brand awareness and performance creative
Ability to brainstorm multiple ways to start a video for better performance
Excitement about using AI tools like Midjourney, HeyGen, or ChatGPT
Company
Enlightened Today
Founded in April 2021, Enlightened Today LLC began with a clear mission: to bring authentic spiritual guidance to a digital audience.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase