LIV Golf · 7 hours ago
VP, Team Marketing
New York, United States
Full-time
Onsite
Director/Executive
$230K/yr - $250K/yr
10+ years expLIV Golf is a global golf league that aims to innovate the sport and enhance the fan experience. The Vice President of Team Marketing will oversee marketing efforts for all 13 teams, focusing on driving brand awareness, generating fandom, and building commercial platforms.
EventsGolfSports
Responsibilities
Collaborating with Team General Managers to build year-long marketing strategies for all 13 teams to drive brand awareness, generate and enhance fandom and build commercial platforms
Working with internal stakeholders and departments to establish best in class CRM, social media and content strategies to generate fandom, commercial scale and deliver annual impressions goals by team
Ensuring core identities and brand guidelines for all 13 teams are reflected in each team’s marketing plans and league marketing plans
Building and adapting social media and channel marketing strategies that fit for each of the 13 teams, including working with teams on paid and unpaid media strategies, socials and player posting calendars and social approach to sponsor collaborations and channel focus e.g., YouTube
Collaborating with merchandise team at the league and the teams to translate the brand identity to retail, bringing team brands to life for fans and driving team revenue
Building tool kits and frameworks on how teams can support league-wide marketing and ticket initiatives including all events, launches, announcements, etc
Being a creative, solutions-oriented thinker, who can apply industry best practices across a diverse set of markets and channels, and potential fans
Qualification
Required
Strong leadership skills
Excellent communication and listening skills
Great presentation skills
10-15 years of experience in team sports marketing & sales efforts
10 years in a fast-paced business environment
Proven track record in developing and executing sales/marketing plans
Sports, agency or brand industry experience
Preferred
They understand how to hone & tailor recommendations by stakeholder and team, embracing the idiosyncratic nature of running a business across 13 different teams with different strengths, life stages, branding and players
They are energized by a lack of structure and are highly capable of creating structure when needed but also understand when to flat-out sprint to deliver business objectives
They have experience creating and leading marketing campaigns for brands, sports teams, talent, events etc
They have experience working with marketing agencies and can apply that mindset to serving our 13 teams
They evaluate marketing initiatives based on the commercial value they can drive for the organization
They have a strong understanding of global marketing trends
Company
LIV Golf
LIV Golf is a golf event organizer.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-06-06Acquired
Leadership Team
Scott O'Neil
Chief Executive Officer
Christopher Heck
President, Business Operations
Recent News
2026-01-24
Sports Business Journal
2026-01-20
2026-01-16
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