GEICO · 9 hours ago
Senior Product Manager, Growth
New York City, NY
Full-time
Onsite
Senior Level
$140K/yr - $230K/yr
5+ years expGEICO is a leading insurance company dedicated to providing quality coverage and innovative solutions to its customers. They are seeking a Senior Product Manager, Growth to drive the strategy and execution of landing experiences and conversion optimization, focusing on improving conversion rates and customer experiences across digital entry points.
Auto InsuranceFinancial ServicesGovernmentInsuranceInternetMobile
No H1B
Responsibilities
Own the end-to-end product strategy for landing experiences and conversion optimization, aligned to GEICO’s growth and digital transformation goals
Define north-star metrics and KPI trees (conversion rate, funnel yield, cost per bind, experimentation velocity, statistical power, latency, reliability)
Identify the highest-leverage opportunities to improve acquisition and conversion across traffic sources, devices, and customer segments
Build and operate a high-velocity experimentation engine:
Hypothesis generation grounded in behavioral data and funnel analytics
Experiment design (A/B, multivariate, sequential testing, CUPED, guardrails)
Statistical rigor, power analysis, and causal inference
Rapid iteration and scaled rollout of winners
Increase experiment throughput, cycle time, and learning velocity while maintaining data integrity and platform stability
Partner closely with AI / data science to evolve experimentation methodologies and tooling
Drive continuous optimization of landing flows, content personalization, page performance, messaging relevance, and friction reduction
Leverage behavioral data, intent signals, and AI-driven personalization to dynamically tailor experiences
Collaborate with SEO/AEO, paid acquisition, and lifecycle teams to optimize end-to-end journeys
Treat growth not as one-off experiments, but as scalable product platforms:
Experimentation infrastructure
Feature flagging and rollout controls
Analytics pipelines and dashboards
Personalization services
CMS and content orchestration
Influence architectural decisions to ensure reliability, privacy compliance, and scalability
Be deeply hands-on with data: funnel analysis, cohort analysis, attribution, experimentation analytics, instrumentation quality, and anomaly detection
Translate ambiguous signals into actionable product insights and roadmap decisions
Ensure high data quality, governance, and observability across experimentation pipelines
Lead a full-stack product squad (engineering, UX, analytics, AI, program)
Partner with marketing, sales, growth ops, compliance, legal, privacy, and security teams
Communicate clearly with executives using structured narratives, metrics, and impact framing
Qualification
Required
5+ years of product management experience, with significant ownership in consumer or subscription growth products. Preferably, in the insurance sector
Proven track record driving conversion rate optimization and experimentation at scale
Strong quantitative background with hands-on experience analyzing large datasets
Experience working with experimentation platforms (StatSig, Optimizely, Adobe Target, internal frameworks, feature flag systems)
Excellent written and verbal communication skills
Bachelor's degree or equivalent practical experience
Preferred
Experience building or scaling growth platforms rather than isolated experiments
Experience with A/B testing statistics, power analysis, false positives, bias control
Experience with Funnel instrumentation and analytics pipelines
Expertise on SQL, dashboards (Looker, Tableau, Mode), and experimentation tooling
Familiarity with Feature flag systems and controlled rollouts
Experience in regulated or privacy-sensitive environments (financial services, healthcare, insurance)
Exposure to personalization, recommendation systems, or AI-driven optimization
MBA, MS, or technical degree a plus
Benefits
Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
Company
GEICO
GEICO, Government Employees Insurance Company, has been providing affordable auto insurance since 1936. It is a sub-organization of Berkshire Hathaway.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown1996-01-01Acquired
Leadership Team
Todd Combs
Chairman, President, and Chief Executive Officer
Clayton Johnson
Sr. Director of Product Management
Recent News
2026-01-24
Company data provided by crunchbase