CosmoProf Beauty · 1 week ago
Sr. Manager, Customer Analytics
Plano, TX, United States
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expCosmoProf Beauty is seeking a strategic and technical Senior Manager of SALLY Customer Analytics to lead the evolution of customer analytics for the SALLY business unit. This role involves driving strategy to understand customer behavior, increasing Customer Lifetime Value (CLV) through personalized CRM campaigns, and mentoring a team in advanced analytics.
Retail
Responsibilities
Serve as the primary storyteller for the SALLY business unit
Translate complex statistical outputs into clear, visually compelling presentations (PowerPoint) that dictate strategy for Merchandising, Marketing, and Channel leads
Interface directly with the SALLY Senior Leadership Team (SLT)
Shift the dynamic from "reactive data service" to "proactive strategic thought partnership."
Develop a deep understanding of the SALLY business model to ensure all analytical deliverables are commercially relevant and directly impact the P&L
Lead and manage the end-to-end operations of strategic customer test & learn programs across CRM, marketing, lifecycle, and LCOD initiatives
Own audience strategy, test and control design, and ensure consistent and statistically sound test execution
Partner closely with CRM, Marketing, and test platform partners (e.g., APT) to ensure rigor, repeatability, and scalability of customer experiments
Establish and enforce measurement hygiene, including guardrails for attribution, incrementality, and performance readouts
Mentor and guide team members in advanced experimental design and customer measurement best practices
Manage the operations of strategic customer campaign test designs (A/B testing, multivariate testing) and audience management in partnership with CRM
Build behavioural, psychographic, and value-based segments (e.g., RFM, propensity-to-buy) that drive targeted communication
Own the measurement framework (Test vs. Control) to ensure consistent, scientifically valid execution of campaigns
Institutionalize and maintain Standard Operating Procedures (SOPs) regarding customer campaign measurement, reporting hygiene, and data integrity
Drive the testing framework and maintain hygiene with external test platform partners (e.g., APT)
Partner with the CRM and Marketing teams to design data-driven customer journeys (Onboarding, Growth, Retention, Reactivation)
Lead the development of "Next Best Action" and product recommendation frameworks to ensure the right message reaches the right customer at the right time
Design and analyze A/B and multivariate tests for email, push, and in-app campaigns to optimize open rates, conversion, and incremental lift
Lead the end-to-end development of customer 360 view and building data pipeline using Databricks and Python
Execute Market Basket Analysis (MBA) and customer segmentation to uncover hidden revenue opportunities
Utilize strong coding skills to engineer features and manipulate data within the Data Lake; you should be comfortable building your own pipelines to facilitate analysis
Prioritize and deliver critical ad hoc analysis that supports the SALLY plan/forecast, balancing speed with statistical accuracy
Act as the steward for customer data across the organization, ensuring accuracy in downstream tools (Power BI, Dashboards)
Mentor junior analysts and foster a culture of technical excellence and business curiosity
Qualification
Required
Bachelor or Master's degree in Mathematics/Statistics, Computer Science, Economics, or related field required
8+ years of experience in Data and Customer Analytics, with at least 2+ years in a managerial or lead capacity
Proven track record in Retail, CPG, or customer analytics is highly desirable
Proven track record of using data to drive CRM strategy (Email/SMS/Push) and measurable business growth
Advanced proficiency in Python (pandas, scikit-learn) and SQL
Hands-on experience with Databricks, Spark/PySpark, and cloud environments (Azure/AWS)
Solid understanding of hypothesis testing, regression analysis, clustering (K-Means), Market Basket Analysis (MBA) and survival analysis
Mastery of PowerPoint and Excel
Ability to connect the dots across disparate data points to form a cohesive business recommendation
Ambition to Lead, as a self-starter who operates independently and looks for opportunities to scale processes and influence
Passionate Learner – inquisitive about the business; open to feedback and coaching
Flexible & Agile Adapter – responsive and open to change; works well with ambiguity
Talent Builder – considers how we can create an inclusive culture; encourages input from others
Effective Communicator – articulates in an appropriate and accurate manner
Team Builder – references the importance of teamwork and actively demonstrates collaboration
Customer Focused Partner – understands internal and external customer needs
Strategic Thinker – progressive thinking with the ability to bring new ideas to life
Big Picture Thinker – understands own department and how other key departments operate
Results Driver – effective at driving and delivering on plans
Problem Solver & Decision Maker – able to consume department/operational data to identify business challenges
Preferred
Master's degree preferred
Familiarity with platforms like Salesforce is plus
Basis understanding of Power BI visualization is plus
Benefits
Medical
Dental
Vision
Life Insurance
Paid vacation and sick days
Paid holidays
Tuition reimbursement
401(k) with company match
In house salon with complementary services
Varied selection of food options at our corporate campus
Merchandise discount
Company
CosmoProf Beauty
CosmoProf, a Sally Beauty Holdings company, is proud to be a community of professionals who care about our customers.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Andrew Black
Talent Acquisition Business Partner/Recruiter
Casey Crenshaw
Education Business Partner
Company data provided by crunchbase