Behavioral Health Group - BHG · 3 hours ago
Content Marketing Manager
Dallas, TX 75244, USA
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $121K/yr
5+ years expBehavioral Health Group (BHG) is seeking a Content Marketing Manager to shape and execute their content marketing strategy. This role involves crafting a unified communication plan, creating engaging content across various channels, and collaborating with internal and external partners to optimize content performance while ensuring compliance with industry standards.
Addiction TreatmentHealth CareInsuranceOutpatient CarePayments
Responsibilities
Responsible for the development and execution of BHG’s content marketing strategy, aligned with marketing and business goals
As the company’s chief storyteller, creates annual communication plan and key messaging document that serves as a 'source of truth' for developing audience-tailored content
Develops compelling content (copy and accompanying visuals), creates editorial calendars, reviews and edits copy, and manages content creators, including freelance copywriters, BHG subject matter experts, agencies and others
Works in collaboration with marketing colleagues to create content for multiple channels, audiences and deliverables, such as sales support/outreach collateral, website, email marketing, community impact reports, advertising and other initiatives
Based on customer insight, works with marketing colleagues to map customer journey and create audience personas that guide communication
Partners with leadership and human resources on communications strategies to attract, retain and engage employees
Authors marketing guides and field training to ensure message consistency about BHG’s unique value proposition and effective use of sales materials
In collaboration with marketing colleagues, creates library of visual content (videos, animations, explainer videos, etc.), including planning, creating storyboards, and managing video capture, production and post-production process
Supports events such as webinars and conferences with content, slides, etc
Develops master slide library and slide decks for specific target audiences and applications
Tracks effectiveness of communications programs and adapts for continuous optimization
Ensures content complies with HIPAA, ethical standards and industry regulations, particularly related to patient experiences and outcomes
Implements SEO strategies tailored to healthcare, addiction treatment, and behavioral health topics to enhance visibility and engagement on digital platforms
Qualification
Required
5-10+ years of proven experience directing content marketing programs
Bachelor's degree in marketing, communications, journalism, broadcast media, business or related field
Experience developing training guides and conducting brand messaging sessions for healthcare sales and support teams
Exceptional communication skills – writing, speaking, presenting, listening/interviewing
Strategic thinker; problem solver; relationship focused
Strong project management, decision making, and multitasking skills
Experience managing agencies and outside freelancers and vendors
Independent, accountable workstyle with high emotional intelligence
Creative, yet metrics driven
Preferred
Experience in healthcare, behavioral health, addiction medicine, or regulated industries with a focus on content strategy
Company
Behavioral Health Group - BHG
Behavioral Health Group (BHG) is the largest network of Joint Commission-accredited outpatient opioid treatment and recovery centers in the U.S., delivering comprehensive, personalized evidence-based medical and behavioral therapies for individuals with opioid use disorder.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2006-01-01Seed
Leadership Team
James Hopwood
Senior Vice President & Chief Financial Officer
Recent News
2025-10-24
Behavioral Health Business
2025-08-14
Behavioral Health Business
2025-07-04
Company data provided by crunchbase