Trulieve · 13 hours ago
Director of Engagement
Tampa, FL
Full-time
Onsite
Director/Executive
10+ years expTrulieve is a company focused on community marketing efforts, and they are seeking a Director of Engagement to lead their national field marketing initiatives. The role involves managing a team, developing strategies, and ensuring brand consistency while fostering community partnerships to drive engagement and revenue growth.
Alternative MedicineCannabisHealth CarePharmaceutical
Responsibilities
Leadership & Oversight: Manage and mentor Regional Activation Managers across multiple markets; establish performance standards and accountability systems
National Strategy Development: Create a unified field marketing and activation strategy that can be adapted for individual regional needs
Brand Consistency: Ensure all grassroots, retail, and community initiatives reinforce the company’s national brand identity and customer experience standards
Cross-Functional Collaboration: Partner with Marketing, Sales, Retail Operations, and Compliance teams to align local activations with corporate goals
Innovation in Engagement: Develop new approaches to experiential marketing, retail activations, sponsorships, and community partnerships
Data & Insights: Establish KPIs for regional activations, track performance, and provide actionable insights to the executive team
Budget Management: Oversee national activation budgets, optimizing resource allocation across regions
Compliance Oversight: Monitor regional marketing activities for adherence to all state and federal regulations
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred)
10+ years of progressive marketing/activation experience, with at least 5 years in a senior leadership role managing multiple regions
Demonstrated success in leading large, distributed field/activation teams
Exceptional leadership, communication, and organizational skills
Strategic thinker with the ability to translate national goals into scalable local execution
Proven ability to manage multimillion-dollar budgets and measure ROI
Willingness to travel frequently to support regional teams and activations
Preferred
MBA preferred
Experience in cannabis, alcohol, CPG, or other highly regulated industries strongly preferred
Company
Trulieve
Trulieve is a pharmaceutical company that manufactures integrated seed-to-sale medical cannabis products for brain and health treatments.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.07B2025-12-08Post Ipo Debt· $140M
2023-12-27Post Ipo Debt· $25M
2022-12-21Post Ipo Debt· $71.5M
Leadership Team
Ryan Blust
Vice President Accounting & Finance
C
Christine Hersey
Chief Corporate Affairs & Strategy Officer
Recent News
New Cannabis Ventures
2026-01-09
Company data provided by crunchbase