City Winery · 1 day ago
Event Sales Director
New York, NY
Full-time
Onsite
Director/Executive
$70K/yr - $75K/yr
7+ years expCity Winery is a rapidly expanding national entertainment and hospitality company, and they are seeking a Director of Event Sales to lead and grow private event revenue at City Winery Hudson Valley. This role involves developing sales strategies, overseeing team performance, and ensuring client satisfaction while driving revenue growth in a high-volume venue.
Digital EntertainmentMusicWine And Spirits
Responsibilities
Own and drive total private event revenue performance for City Winery Hudson Valley
Develop and execute annual and multi-year sales strategies aligned with budgeted revenue goals
Set sales priorities, pricing strategy, and market focus across weddings, social, corporate, and nonprofit segments
Identify and pursue new market opportunities and strategic partnerships to expand demand
Maintain a strong, forward-looking pipeline through both inbound and proactive outbound sales efforts
Lead negotiations and contracting for high-value and complex events
Lead, mentor, and support the Event Sales team, setting clear expectations and accountability
Oversee pipeline management, lead response standards, and sales performance tracking
Partner with Regional Sales Leadership and the General Manager on staffing, performance management, and hiring decisions
Foster a collaborative, motivated, and results-driven sales culture
Provide coaching and guidance on consultative selling, client experience, and revenue optimization
Serve as a senior-level client contact for key accounts and high-profile events
Ensure consistency in client communication, proposal quality, and overall sales process
Guide clients through high-level vision, scope, and pricing decisions
Support the team in navigating complex planning scenarios while maintaining guest satisfaction
Maintain accountability for event profitability and cost of goods (COGs) in partnership with Operations and Accounting
Monitor pricing structures to ensure alignment with revenue goals and margin expectations
Review event performance and trends to inform future pricing and sales strategy
Contribute to budgeting, forecasting, and financial planning related to private events
Partner closely with Operations, Culinary, Winery, and Marketing leadership to align sales strategy with execution capabilities
Participate in weekly production, BEO, and leadership meetings as needed
Collaborate with Marketing on promotional initiatives, seasonal sales pushes, and positioning of Hudson Valley as a destination venue
Support regional and national initiatives tied to broader City Winery goals
Oversee accurate forecasting, pipeline reporting, and revenue tracking
Analyze sales performance against goals and identify trends, risks, and opportunities
Communicate regularly with leadership on progress toward budgeted targets
Use data and insights to continuously refine sales strategy and team focus
Qualification
Required
7+ years of progressive experience in event sales or hospitality sales, including leadership responsibility
Proven success driving revenue growth in a high-volume, destination event venue
Demonstrated ability to lead, mentor, and hold a sales team accountable to goals
Strong consultative sales skills with comfort pricing, negotiating, and contracting complex events
Experience managing revenue forecasts, budgets, and profitability metrics
Working knowledge of food, beverage, wine, and hospitality-driven events
Exceptional written, verbal, and interpersonal communication skills
Strong organizational skills with the ability to manage competing priorities
Proficiency in Microsoft Office and CRM/event management platforms (Tripleseat preferred)
Ability to work a non-traditional, weekend-heavy schedule
Preferred
Bachelor's degree preferred
Benefits
Medical, Dental, Vision Insurance
NDORFins program designed to promote a healthy and active lifestyle!
401K (and yes we match!)
Flexible Savings Accounts,HSA and Dependent Care, Basic Life and AD&D Insurance
Amazing discounts, 50% OFF all dining/retail wine
Free Family Meal
Tickets to available shows
Company
City Winery
City Winery is a winery and music club.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$1.48MKey Investors
Harpeth Capital
2013-03-01Series Unknown· $1.48M
Leadership Team
Michael Dorf
Founder & CEO
Richard Malenczuk
Chief Financial Officer
Recent News
2025-12-16
2025-10-31
2025-10-20
Company data provided by crunchbase