Puig · 20 hours ago
Senior Brand Marketing Manager, Carolina Herrera
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$125K/yr - $130K/yr
8+ years expPuig is a company that creates unique beauty and fashion brands, and they are seeking a Senior Brand Marketing Manager for Carolina Herrera Fragrance and Makeup. This role is crucial for shaping the brand’s marketing strategies, managing the brand budget, and leading initiatives that impact the P&L while collaborating with global partners and developing a team of brand managers.
Consumer GoodsFashion
Responsibilities
Partner with leadership to develop annual brand plans for both makeup and fragrance, leveraging data, insights, and reporting to assess business performance and formulate actionable strategies
Lead initiatives directly impacting the P&L for Carolina Herrera Fragrance & Makeup and manage the brand budget
Translate business priorities into clear brand objectives, strategies, and plans, with a focus on elevating the consumer experience through new product launches, pricing, positioning, and animations
Collaborate with global partners to define brand priorities for the U.S. and report on successes, challenges, and recommendations for future growth in a clear, concise manner
Define retailer-specific strategies and positioning for the Carolina Herrera sub-brands, creating a clear roadmap to win in each channel, including specialty accounts such as Nordstrom
Partner seamlessly with Key Account Directors to identify opportunities and drive execution across accounts
Deliver impactful brand presentations for retailers during market meetings
Translate brand strategy into actionable tactics for the field sales force through inspiring and clear presentations
Develop a tiered animation strategy for fragrance and makeup, with a focus on consumer eventing at point of sale, creating scalable events that can be implemented across different retailers
Demonstrate strong cross-functional leadership and collaboration, successfully leading projects and ensuring timely delivery
Partner on communications and media priorities to maximize brand visibility
Lead and develop a team of brand managers, coaching them to succeed and translating business needs into actionable initiatives
Qualification
Required
A minimum of 8 years of brand management and leadership experience
Proven track record of driving omnichannel growth and animation across multiple categories
Strong talent management skills, with a focus on attracting, retaining, and developing top talent
Experience in beauty, with a proven track record of leading multiple categories across different channels
Experience in digital marketing, including direct-to-consumer, e-commerce, and retailer media networks
Leadership traits including collaboration, integrity, accountability, vision, problem-solving skills, and a can-do attitude
Preferred
A Bachelor's degree preferred; MBA a plus
8+ years of brand management experience across marketing, trade marketing, and innovation
Benefits
Health and dental insurance
Life insurance
Disability insurance
401K
Paid holidays
A generous paid time-off policy
Hybrid work environment
Career opportunities within a dynamic team
Company
Puig
Puig is a third-generation family-owned fashion and fragrance business based in Barcelona.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2024-05-03IPO
Leadership Team
Jose Manuel Albesa
Deputy CEO
Marc Puig
CEO
Recent News
Global Cosmetics News
2026-01-11
Cosmetics & Toiletries Magazine
2025-11-07
Global Cosmetics News
2025-11-01
Company data provided by crunchbase