ARS Brands · 12 hours ago
Senior Marketing Manager
Dallas, TX
Full-time
Onsite
Mid, Senior Level
3+ years expARS Brands is seeking a Senior Marketing Manager to lead new market expansion and support restaurant openings. This role involves developing marketing strategies, collaborating with corporate teams, and managing social media content to enhance brand awareness and community involvement.
Restaurants
Responsibilities
Development and execution of new market expansion to generate brand awareness and excitement for the new brand
Development and execution of new restaurant openings in collaboration with the corporate marketing team
Recommend and execute market-wide and/or restaurant-level plans to meet specific marketing objectives
Assist restaurant teams in ordering marketing materials for new restaurant openings and replacement merchandising as needed
Work with corporate brand teams to develop custom merchandising as needed
Lead order process for menu board/pricing updates
Lead Wingstop Charities Grant cycle process including identifying partners and assisting with the application process
Monitor restaurant performance in partnership with the Operations team and provide action plans as needed
Evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, to influence the evolution of programs
Maintain website content as needed
Manage and post social media content across all platforms
Other duties as assigned
Qualification
Required
Bachelor's Degree but will consider candidates with equivalent experience
Ability to develop a deep understanding of markets and communities and what makes them unique
3-5 years of marketing experience in the restaurant space
Background in developing programs to drive traffic and sales
Working knowledge of social media channels including basic social media photography/video editing skills
Knowledge of Word Press is a Plus
Team oriented, collaborative & culturally aligned
Sales driven & profit smart
Exercises good judgment & decision making
Internally motivated & trustworthy
Problem solver, analytical, detailed & process oriented
Self-starter, organized and able to manage multiple priorities
Excellent interpersonal & communication skills
Ability to establish goals and convert plans into action
Data-driven and results oriented
This position requires approximately 25% travel, including overnights
Company
ARS Brands
Industry Leading Franchise Group of Two Premier Brands - Wingstop and Dunkin'
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Asif Rajabali
Chief Executive Officer
Company data provided by crunchbase