IMA | Institute of Management Accountants · 6 hours ago
Strategic Partnerships Manager - Corporate
US
Full-time
Onsite
Mid, Senior LevelIMA | Institute of Management Accountants is seeking a Strategic Partnerships Manager responsible for driving business growth through the acquisition and development of corporate partnerships. The role focuses on increasing engagement with IMA’s solutions and requires proactive identification of new corporate account opportunities while managing existing relationships.
AccountingConsultingEducationEventsNon ProfitProfessional Services
Responsibilities
Drive business development efforts to acquire new corporate and institutional accounts and expand IMA’s footprint across the U.S and the Americas region
Develop and execute strategic plans to grow adoption of IMA certifications (CMA, CSCA, FMAA), IMA learning, micro-credentials, and Corporate Membership
Routinely prospect, pitch, and close new corporate memberships or upskilling solutions to achieve revenue and engagement targets
Conduct needs assessments with corporate clients to position IMA solutions as part of their talent development strategy
Identify opportunities for campaigns, initiatives, and packaged offerings that increase sales and engagement
Build and manage a robust pipeline of opportunities, maintaining disciplined activity levels (outreach, meetings, proposals) and accurate forecasting in CRM to deliver against monthly, quarterly and annual targets
Navigate complex, multi-stakeholder buying processes, including finance, HR, learning & development and procurement, to structure multi-seat, multi-product agreements
Serve as the primary relationship manager for assigned and new corporate member organizations and enterprise clients, ensuring alignment with customers’ goals and ongoing value delivery
Strengthen and expand IMA’s network of corporate members and employer clients across sectors and industries, with particular focus on senior finance, HR and learning decision makers
Promote multi-program engagement (e.g., certification pathways + upskilling programs + membership)
Utilize IMA thought leadership to challenge and elevate customers’ thinking on finance talent strategy and position IMA as a key strategic partner for team capability building
Collaborate with global and regional IMA teams on marketing, communications, customer experience, exam growth, and product promotion
Coordinate with IMA Education and Certification teams to ensure accurate program knowledge and seamless promotion of new offerings such as micro-credentials
Provide market insights, trends, and competitive intelligence to internal stakeholders to inform product and business strategy
Represent IMA at industry events, conferences, and client meetings to actively prospect, represent IMA’s value proposition and provide meaningful insights on market needs and emerging opportunities
Track account activity, maintain CRM accuracy, and support forecasting and reporting for the Americas region
Support brand positioning and growth initiatives across IMA’s product portfolio
Systematically capture voice-of-customer insights from clients to inform product, pricing and packaging of IMA’s corporate membership and learning solutions
Qualification
Required
Bachelor's degree required
Highly results driven self-starter with a hunter mentality; resilient, able to creatively navigating customer objections or timeline hurdles; collaborative, and aligned with a fast-paced, growth-oriented environment
Strong sales acumen and experience in business development, consultative selling into corporate or institutional accounts —preferably in fintech, professional development, HR/talent solutions, or for association programs
Proven track record of meeting or exceeding annual sales quotas in an enterprise account acquisition role, managing complex, multi-stakeholder sales cycles
Strong relationship-building and negotiation skills; ability to engage senior executives and influence decision-making
Excellent communication, presentation, and interpersonal skills
Ability to manage complex accounts, balance multiple priorities, and work independently
Proficiency with Microsoft Office and Salesforce
Ability to travel approximately 25%
Preferred
Experience selling or promoting professional certifications, learning programs, or membership solutions is highly preferred
Company
IMA | Institute of Management Accountants
IMA® is one of the largest and most respected associations focused exclusively on advancing the management accounting profession.
Founded in 1919
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Michael DePrisco
President & Chief Executive Officer
G
Gopinath M.
Global Director
Recent News
The Accountant Online
2026-01-22
2026-01-16
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