Amazon · 21 hours ago
Sports & Entertainment Partnership Lead, Strategic Sports & Entertainment Partnerships
Austin, Texas, USA
Full-time
Onsite
Senior Level, Lead/Staff
$130K/yr - $185K/yr
9+ years expAmazon Web Services, Inc. is seeking an experienced sports marketing professional for the Global Sports Marketing team. The Sports & Entertainment Partnership Lead will manage partnerships, drive marketing strategies, and collaborate with cross-functional teams to enhance brand awareness and customer engagement in the sports domain.
Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail
Responsibilities
Own the technical roadmap and lead marketing plans for assigned global League within AWS Sports Marketing portfolio
Serve as single-threaded owner of marketing relationship with partner
Manage contract and all contractual assets
Serve as key AWS contact for the League
Cultivate League relationships, influence co-marketing initiatives, and dive deep to find incremental, impactful marketing activation opportunities
Enable end-to-end execution of marketing initiatives and campaigns leveraging Partnership benefits
Expertly storytell around the innovation and initiatives driven through the partnership through various channels, developing scalable artifacts that amplify the impact of the partnership
Monitor campaign performance metrics, conduct data analysis, and derive actionable insights to optimize marketing strategies
Prioritize utilization of benefits to drive maximum business output, weighing against AWS Marketing priorities, ability to measure and deliver ROI, and make tradeoffs when needed
Work closely with internal teams, including global marketing teams, sales, hospitality, professional services and public relations to align messaging and ensure consistent brand representation across all marketing touchpoints
Stay abreast of industry trends, competitor activities, and customer insights to inform Partnership marketing strategy
Qualification
Required
9+ years of professional non-internship marketing experience
7+ years of developing and managing acquisition marketing or channel programs experience
Experience building, executing and scaling cross-functional marketing programs
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) and using data and metrics to drive improvements
Experience building, executing and scaling cross-functional marketing programs including developing and executing campaigns across a multitude of timezones and languages
Preferred
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives
Benefits
Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
Paid time off
Parental leave
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
AmazonKleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
2026-01-25
2026-01-25
2026-01-25
Company data provided by crunchbase