Caesars Entertainment · 10 hours ago
Media Planning Manager
Las Vegas, NV
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $90K/yr
7+ years expCaesars Entertainment is a premier gaming company dedicated to creating extraordinary experiences. The Media Planning Manager will develop and execute paid media plans to support various properties within the national portfolio, focusing on both traditional and digital media strategies while measuring performance against marketing KPIs.
Food and Beverage
Responsibilities
Create strategic media plans, grounded in data and media math, that reflect an understanding of business objectives, consumer behaviors, media consumption, and Caesars’ marketing assets
Work with assigned property marketing teams and regional marketing leaders to develop and deliver plans that meet core business KPIs for assigned Caesars Entertainment brick and mortar casinos
Use third-party resources (syndicated data, internal/external research) to uncover relevant insights that drive plan development and provide comprehensive/compelling rationale for proposed plan structure, as well as assess the efficacy of the plan
Manage and implement approved media plan ensuring all deadlines are met across broadcast, digital, print, audio, OOH, and sponsorships
Partner with the creative department to define specs and ensure timely delivery of all creative to media vendors
Work with suppliers to approve creative materials and ensure all campaigns are fully compliant with supplier and regulator guidelines across different states
Build presentation materials, complete appropriate tracking spreadsheets, deliverables grids (specs/timelines), media plan flowcharts, and enter data in relevant systems as required
Manage a supporting media planner in all day-to-day activities across assigned properties
Provide weekly reports to management on all active/pending campaigns
Ensure p is adhering to planning and buying processes, policies and procedures
Identify and track issues and resolve/escalate as needed
Qualification
Required
Bachelor's Degree
7-10 years of proven media planning experience from an agency or B2C organization, hands-on experience with Programmatic, TV, CTV/OTT, Audio, OOH, Print, and Sponsorship planning and execution
Experience managing complex, on-line/off-line media and marketing budgets
Extensive experience with media planning & buying systems and research tools, such as Strata/Freewheel, SQAD/Guideline, Kantar & Nielsen (Scarborough/Prime Lingo)
Excellent communication skills: ability to deliver the necessary updates on complex issues as well as the 'good and the bad news' to a wide array of internal stakeholders
Desire to work in a fast-paced environment, consistently adhering to strict deadlines and evolving priorities
A firm understanding of media planning and buying metrics (CPM, CPP, CPC, CTR, CPV, ROAS and Reach/Frequency)
A solid understanding of media math calculations
Strong Digital experience is a must with showcasing an understanding of targeting, IO & trafficking process and reporting
Proficient Microsoft Office skills, especially Microsoft Excel & PowerPoint required
Have energy and enthusiasm for new challenges, and an ability to tackle complex regulatory environment
Preferred
Experience presenting to numerous stakeholders is preferred
Direct Media Buying and/or Media Buying Management experience preferred
Media experience working in Gaming, Sports betting, iGaming, or a regulated industry is a plus
Benefits
Medical, vision, and dental insurance
Life insurance
Disability insurance
A 401(k)-matching program
Short-term or long-term incentive compensation
Cash bonuses
Paid Personal Time Off
Paid company holidays
Company
Caesars Entertainment
Caesars Entertainment, Inc. is the largest casino-entertainment Company in the U.S.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Martin Logan
Chief Product and Technology Officer (CPO CTO)
Kenneth Fuchs
COO and Head of Sports
Recent News
ReviewJournal
2025-10-06
2025-10-03
2025-10-03
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