McCANN New York · 10 hours ago
Search Analyst
Boston, MA
Full-time
Hybrid
Entry, Mid Level
2+ years expMcCANN New York is seeking a SEM/SEO Specialist to join their team, supporting a global brand in investment management. The role focuses on managing organic and paid search campaigns, collaborating with cross-functional teams, and optimizing marketing initiatives to achieve high-impact results.
AdvertisingAnalyticsB2B
Responsibilities
Serve as the primary liaison for search campaigns, managing campaign execution and performance
Collaborate with the client’s product marketing team to develop campaign strategies and manage paid search programs across Google, and Microsoft ecosystem
Provide recommendations and optimizations for media strategy, creative assets, and ad copy
Oversee tracking implementation and tagging to ensure accurate campaign measurement
Monitor campaign performance and lead the implementation of data-driven optimizations
Conduct performance reviews with the paid search agency, reporting on KPIs and success metrics
Build strong relationships across client marketing teams and partner agencies to identify integration opportunities and campaign enhancements
Support billing and budget management for search campaigns
Contribute to SEO initiatives as needed, including keyword research, on-page optimization, and performance analysis
This role may occasionally require working outside regular hours if needed given the global remit
Qualification
Required
2+ years of experience in a paid search-focused role
Strong communication and multitasking skills with exceptional attention to detail
Solid understanding of search strategy and industry best practices
Demonstrated curiosity and a growth mindset, with a passion for learning and innovation
Comfortable working in a fast-paced environment, with the ability to manage competing priorities and meet tight deadlines under pressure
Company
McCANN New York
McCann New York is a marketing and advertising company providing proprietary performance analytics, digital, and b2b marketing solutions.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Shayne Millington
Co-Chief Executive Officer
Jim Baller
EVP, CFO
Recent News
2025-10-31
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