Director, Revenue Marketing jobs in United States
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Measured · 1 day ago

Director, Revenue Marketing

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive
date12+ years exp

Measured is the pioneer and leader of incrementality-based media measurement and optimization. As Head of Revenue Marketing, you will be responsible for Demand Generation & ABM, owning the full funnel from pipeline building to partner co-marketing and account-focused growth.

AnalyticsSaaS
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Growth Opportunities

Responsibilities

Design, execute, and optimize demand-generation programs across channels (paid, digital, content, events) to drive pipeline growth
Lead account-based marketing (ABM) strategies for target accounts: segmentation, personalization, expansion motions
Partner with GTM Operations lead: data hygiene, attribution, campaign systems, lead scoring, SDR/Marketing handoffs
Coordinate with Product Marketing and Content to create campaigns, offers, and messaging for high-potential segments
Monitor, analyze, and report on campaign performance and ROI—translate insights into scalable repeatable tactics
Manage budgets, vendors, and external agencies where needed

Qualification

Demand GenerationAccount-Based Marketing (ABM)Marketing OperationsData AnalysisCRMLead ScoringProcess DefinitionEvent ManagementCommunicationCollaboration

Required

12+ years in B2B software marketing, with increasing scope and responsibility
Demonstrated success owning demand gen and ABM programs—end-to-end
Strong marketing operations background: CRM, MAP, attribution, lead scoring
Experience with events motion; O&O, tradeshows, partner marketing, and agencies
Loves defining scalable repeatable processes
Analytical orientation: comfortable with data, experimenting, iterating
Proven collaborator—thrives working cross-functionally in GTM orgs
Excellent communicator with the ability to distill complexity into clarity

Preferred

Bonus: experience in analytics, media, measurement, or a related space

Benefits

100% Remote
Competitive Total Rewards and flexible paid time off
Opportunities to give back through Measured for Good
Engaged, diverse, and curious culture
Award-winning technology powered by an agile, collaborative team

Company

Measured

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Measured is the pioneer and leader of incrementality-based media measurement and optimization.
dateFounded in 2017
location
Austin, Texas, USA
people-size51-200 employees
web-link
http://www.measured.com

Funding

Current Stage
Growth Stage
Total Funding
$21M
Key Investors
Telescope Partners
2022-05-04Series Unknown· $21M

Leadership Team

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Trevor Testwuide
CEO, Co-Founder
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Michael Finnell
Senior Vice President, Marketing
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Recent News

Destination CRM
Measured Upgrades Measured Incrementality Model
2025-10-04
citybiz
Measured Appoints Mike Finnell as Senior Vice President of Marketing and Andy Dubickas as Vice President of Strategic Partnerships
2025-09-12
Business Wire
Measured Data Reveals CTV Delivers Strong Incremental ROAS Despite Minimal Spend by Enterprise Brands
2025-08-27
Company data provided by crunchbase