Confidential Company · 15 hours ago
Director of Retail Media
New York, NY
Full-time
Onsite
Director/Executive
$150K/yr - $200K/yr
10+ years expConfidential Company is seeking a highly motivated and experienced Director of Retail Media to join their team. This role will drive efficient traffic and conversion on top eCommerce and retailer sites, overseeing the strategy and execution of paid media campaigns across various platforms.
Staffing & Recruiting
Responsibilities
Establish the company’s first in-house retail media discipline
Own end-to-end retail media strategy and execution across 1P and 3P/marketplace efforts on Amazon.com, Walmart.com and other retailer.coms such as Target.com
Build full funnel channel plans to drive profitable conversion and adhere to budget and profit margin parameters:
Use benchmarks and relevant available data
Build full-funnel advertising forecast spend models to plan and track ad spend vs. revenue, profitability, and inventory
Collaborate with cross-functional teams to align advertising with promotional calendars, product priorities, launches, seasonality and inventory flows
Track advertising pacing and optimize efforts towards key KPIs:
ROAS, TACoS, Conversion Rate, New to Brand, Customer Acquisition Cost, CPC
Share of Paid vs. Organic
Repeat purchase, LTV
Track and manage budgets allocating spend based on performance and business priorities. Identify opportunities for scaling efficient campaigns and cutting underperforming tactics
Build, launch and optimize full funnel paid campaigns across Amazon Ads, Walmart Connect and other retail media networks. Collaborate with agencies and other partners on DSP/off channel efforts when needed
Write creative briefs for assets ensuring creative aligns with retailer ad specifications and brand guidelines. (note, in house creative team produces assets)
Build and manage ad placements such as Keyword/Sponsored Products, Sponsored Brands, Sponsored Display, and Demand Side Platform (DSP) campaigns.Oversee pay-per-click (PPC) campaigns and other on-site display media.Support strategy development including campaign structures, keyword research, audience targeting, bid strategies, and creative placement
Monitor daily budgets, placements, and bids to ensure campaigns are pacing and performing as planned
Conduct A/B tests on audience segments, bidding models, ad copy, images, and landing pages/PLPs/PDPs
Identify opportunities for automation, rules-based optimization, or AI-powered bidding tactics
Optimize campaigns ongoing—daily and weekly
Track performance across platforms, produce regular reports, and present actionable insights to cross-functional leadership.Pull and analyze weekly, monthly and ad hoc performance reports to identify trends and opportunities
Translate complex data into clear, actionable strategies that support sales targets and profitability goals
Recommend, onboard and manage any needed insights tools/software to develop a strong in-house retail media capability. Leverage internal and external analytics platforms to provide insights for decision making
Partner closely with eCommerce operations, digital merchandising, inventory forecasting & planning, and account teams to ensure campaign alignment with PDP updates, inventory levels, and retail events
Coordinate with creative teams on asset needs, new ad formats, and retailer-specific guidelines
Maintain strong working relationships with Amazon, Walmart, and other retailer media contacts to stay ahead of new ad products, betas, and best practices
Use platform tools such as Amazon Ads Console & DSP, Amazon Seller Central, Walmart Connect, Walmart Scintilla, and others
Stay informed on the evolving retail media landscape, measurement innovations, and competitive trends
Qualification
Required
10+ years of experience in paid media, performance marketing, or retailer.com advertising
Direct experience with at least one of the following retail media networks required--Amazon Ads or Walmart Connect
Must have experience in SKU-intensive ecommerce category. Must have some retail media and/or performance marketing experience in apparel
Strong proficiency in Excel/Sheets (pivot tables, formulas, lookups)
Experience with analytics or visualization tools (Tableau, Power BI, Looker)
Experience with tools such as Amazon Advertising Console, Amazon Seller Central, Walmart Scintilla/Digital Landscapes, Helium 10, Pacvue, Perpetua, Jungle Scout, Stackline, or similar
Strong quantitative and problem-solving skills with the ability to interpret and summarize complex data
Excellent communication skills and ability to present insights to both technical and non‑technical audiences
Highly organized with the ability to manage multiple campaigns, timelines, and priorities in a fast-paced environment
Company
Confidential Company
Hiring For Confidential Roles.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Carl Myers MD, MBA
Founder and CEO
Mike Mileski
CEO
Company data provided by crunchbase