SGF Global · 4 hours ago
Marketing Copywriter
SGF Global is seeking a skilled and adaptable Marketing Copywriter to support CXO-level marketing initiatives across a diverse portfolio of Altria brands. This role involves developing and refining marketing content across multiple channels while ensuring consistency with brand voice and strategic priorities.
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Responsibilities
Create engaging and persuasive copy for digital platforms, including email campaigns and website content
Modify and optimize existing marketing content to align with campaign objectives and audience needs
Develop a thorough understanding of Altria’s portfolio of brands, including brand positioning, tone, and style guidelines
Ensure all messaging aligns with brand standards and strategic marketing goals
Write copy for integrated marketing campaigns across multiple channels, including social media, email, web, and video
Collaborate closely with design teams to ensure written content and visual elements work cohesively to deliver effective messaging
Proofread and edit copy to ensure accuracy, clarity, and adherence to brand and quality standards
Incorporate feedback from CXO leadership and marketing stakeholders to refine and improve content
Maintain a consistent tone and style across all deliverables
Partner with CXO activation leads and leadership to understand campaign objectives and translate strategic direction into compelling copy
Collaborate with marketing teams to brainstorm ideas and develop creative concepts for campaigns
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, or a related field
Prior experience in copywriting, content creation, or marketing roles
A portfolio demonstrating a range of copywriting work across various channels and industries
Demonstrated experience writing copy for marketing campaigns, preferably within a regulated environment
Exceptional writing, editing, and proofreading skills with strong attention to detail
Ability to adapt writing style to suit different brands, audiences, and communication channels