Envision Health · 2 days ago
Marketing Account Supervisor - Mental Health
Envision Health is a rapidly growing healthcare marketing and public relations consulting firm and a recent winner of the 'Top 50 Companies to Watch in Michigan' award. The Marketing Account Supervisor will support US-based mental/behavioral health clients by developing marketing strategies and overseeing the execution of integrated marketing and PR programs.
AdvertisingDigital MarketingHealth CarePublic RelationsSEO
Responsibilities
Develop and drive/own go-to-market strategy and plan for Envision Health clients including integrated marketing and PR programs
Provide strategic counsel, guidance and execution for digital marketing, lead generation and nurturing, sales enablement, trade show activities, etc
Interpret client needs, Envision Health’s unique clinical perspective and industry research and provide strategic recommendations to help advance our clients’ businesses
Collaborate with Envision Health leadership and team members to develop best-in-class marketing strategies/initiatives, KPIs and performance metrics
Serve as the primary contact for client (Must gain a deep understanding of their business, people, product and competition)
Create annual marketing & PR plans as well as creative briefs for major initiatives
Responsible for maintaining budgets, including client communications and internal staff management
Work collaboratively with our leadership team to create scalable and repeatable processes that are standardized across similar client types
Qualification
Required
Strong B2C/B2B healthcare marketing and PR strategy and execution experience
Advanced writing skills
8-10 years of focused B2C/B2B marketing and/or PR experience (both preferred) with healthcare technology-related companies
Must be an “A” player who recognizes and can help mentor and develop talent
Bachelor's degree
Keen understanding of how to build a nimble and flexible management structure to accommodate increased headcount
Willingness to move fast, roll up your sleeves to support your team, and be open to testing and implementing new ways of doing things
Self-starter who will demonstrate resourcefulness to get answers
Able to juggle multiple projects simultaneously and execute flawlessly
Incredibly organized and detail-oriented
Great communicator – written and verbal
Skilled at developing presentations
Preferred
Experience marketing on behalf of mental health clinics, inpatient and outpatient centers is a MUST
Clinical marketing and understanding of the urology or genomic testing would be a bonus
It would also be helpful to have an understanding of healthcare regulations, payer reimbursement programs and generating mental health referrals from community organizations
Candidates with marketing/advertising agency experience preferred
Company
Envision Health
Envision Health provides digital marketing, SEO, management consulting and public relations services.