Gray Media · 22 hours ago
MEDIA EXECUTIVE - WCTV
Tallahassee, FL
Full-time
Onsite
Mid LevelGray Media is a multimedia company headquartered in Atlanta, Georgia, and they are seeking an experienced Media Executive for WCTV in Tallahassee, Florida. The role focuses on selling local television and digital advertising solutions while cultivating and enhancing customer relationships to generate new business.
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Responsibilities
Exceed or, at a minimum, achieve monthly, quarterly, and annual revenue goals
Initiate, cultivate, and maintain WCTV advertising client relationships
Secure new Local Direct advertising business for WCTV and our related properties
Service and grow existing accounts through the use of creative ideas, special opportunities, and a professional consultative selling approach
Cultivate positive, long-term working relationships with clients, key decision makers, advertising agencies, and media buyers
Have a strong working knowledge of marketing concepts, along with a detailed understanding of television and digital media advertising methods and strategies
Have a firm understanding of the Tallahassee-Thomasville-Valdosta competitive media market
Be proficient in all software utilized for daily business (including, but not limited to: Wide Orbit Media Sales, Wide Orbit Traffic, Microsoft Office products, comScore Station View Essentials, etc.)
Be prepared for all meetings (internal with management and external with clients)
Meet all client and management deadlines
Present yourself in a professional and respectful manner as a representative of WCTV and Gray Television
Ensure all orders are processed correctly and match what was ordered/approved
Ensure invoices are paid in a timely fashion and billing does not roll over into past due status
Qualification
Required
Proven track record of sales success in local media (broadcast TV preferred)
Excellent listening, presentation, negotiation, and closing skills
A team player with the ability to create, build, and nurture business relationships
Must handle multiple projects, prioritize, and complete specific tasks on time
Confident personality with a strong sense of urgency and a winning attitude
Excellent analytical and problem-solving skills
BS/BA degree in business, marketing, or equivalent work experience
Strong working knowledge of marketing concepts, along with a detailed understanding of television and digital media advertising methods and strategies
Firm understanding of the Tallahassee-Thomasville-Valdosta competitive media market
Proficient in all software utilized for daily business (including, but not limited to: Wide Orbit Media Sales, Wide Orbit Traffic, Microsoft Office products, comScore Station View Essentials, etc.)
Preferred
Knowledge and experience in selling data-driven digital marketing solutions
Critical analysis of digital analytics
Company
Gray Media
Gray Media is a broadcast company that owns and operates television stations in 31 markets across the country.
Founded in 1897
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.4B2025-12-08Post Ipo Debt· $250M
2025-07-08Post Ipo Debt· $900M
2024-05-23Post Ipo Debt· $1.25B
Leadership Team
Alan Gould
Vice President of Investor Relations
James Finch
VP Of News Services
Recent News
GlobeNewswire
2026-01-07
2025-12-24
Houston Chronicle
2025-12-19
Company data provided by crunchbase