Fanatics · 22 hours ago
Director, Media Strategy & Activation
United States
Full-time
Remote
Director/Executive
$143K/yr - $200K/yr
10+ years expFanatics is building a leading global digital sports platform, and they are seeking a Director, Media Strategy & Activation to lead the execution of their media strategy for Fanatics Casino. This role involves managing media campaigns, collaborating with various teams, and presenting strategies to executive stakeholders.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Lead creation and execution of media campaigns with a focus on upper & mid funnel media, aiming to drive uplift to awareness, consideration, and additional brand-focused metrics
Work closely with Senior Director, Media Strategy & Partnerships and other brand leaders to develop full funnel marketing strategies
Manage day-to-day agency relationship, clearly translating business goals into actionable media briefs
Present media strategies with precision to executive stakeholders on a recurring basis
Oversee consistent, actionable media reporting for executive review
Partner with internal Marketing departments (e.g. Creative, Brand, Analytics) to ensure seamless execution of promotions and campaigns
Collaborate closely with legal, compliance, and responsible gaming teams to ensure media plans are in line with category expectations
Monitor competition to identify new trends
Qualification
Required
10+ years of relevant Media experience
Proven track record leading large-scale, multi-channel media budgets from start to finish
Expert understanding of the role of media channels, including but not limited to: TV, CTV/OTT, OLV, Paid Social, Audio, OOH
Expert understanding of media measurement
Experience leading and managing agency partners
Analytical mindset, with deep experience storytelling through data
Possess a collaborative and can-do attitude, and passionate about the online casino industry
Thrives in an entrepreneurial, hyper growth environment where priorities evolve regularly and decisions are made quickly
Team-first mentality, with a willingness to do what it takes to get the job done and a desire to strive for better
Proven ability to work effectively cross-functionally with partner teams (e.g. Finance, Legal, etc.)
Must be open to occasional travel to Fanatics Betting & Gaming offices and other locations for conferences, events, meetings, and team building activities
Preferred
Manager experience preferred
Experience working in the online casino, sports betting, or a similar heavily regulated industry is a plus
Benefits
Medical
Dental
Vision
401K
Paid time off
GymPass
Pet Insurance
Family Care Benefits
Free Shipt deliveries
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Sports Business Journal
2026-01-23
Sports Business Journal
2026-01-23
Company data provided by crunchbase