National Association of Counties · 18 hours ago
Director, Digital and Social Media
Washington, DC
Full-time
Onsite
Director/Executive
$110K/yr - $130K/yr
7+ years expThe National Association of Counties (NACo) is seeking a Director of Digital and Social Media to lead their digital presence and strategy. This role involves overseeing digital performance, content strategy, and user experience while managing a high-performing team to drive engagement and visibility.
AnalyticsEmploymentGovernment
Responsibilities
Lead strategy and execution of NACo’s digital ecosystem, including NACo.org, email, social media, multimedia, and third-party platforms to strengthen engagement and reach
Develop data-informed digital and marketing strategies that grow audiences, expand reach, and optimize content performance across channels
Monitor, analyze, and optimize website, email, social, and campaign performance using key metrics such as engagement, conversion, and ROI
Identify and implement emerging tools, automation, and best practices to improve efficiency, accessibility, and user experience
Oversee digital content strategy aligned with NACo’s advocacy, membership, events, and thought leadership priorities
Translate long-form content into high-performing, channel-specific digital assets, including social posts, videos, and email campaigns
Plan and execute integrated digital marketing campaigns using paid and organic strategies, managing budgets, targeting, and segmentation
Enhance conference and event engagement through digital promotion, registration support, and content delivery
Ensure NACo.org content is relevant, user-centered, accessible, and aligned with organizational goals and brand standards
Oversee SEO, site navigation, UX improvements, and content governance, including consolidating or retiring outdated materials
Optimize email strategy, including design, segmentation, testing, and analytics to improve engagement and conversions
Lead NACo’s social media strategy across LinkedIn, Facebook, X, Instagram, YouTube, and emerging platforms
Partner with creative teams to produce visually compelling, story-driven digital content that resonates with key audiences
Identify opportunities to expand NACo’s digital footprint through new platforms, partnerships, and innovative storytelling approaches
Supervise and develop digital staff, consultants, and agencies while promoting a collaborative, high-performance culture
Work closely with creative, policy, membership, IT, and communications teams to ensure alignment across programs and initiatives
Provide digital leadership and support for major reports, publications, advocacy efforts, and organizational priorities
Qualification
Required
Bachelor's degree in communications, marketing, journalism, digital media, or related field
7-10 years of progressive experience in digital communications, marketing, or social media strategy
Demonstrated experience in digital campaign development and optimization
Proficiency with CMS platforms, HTML/CSS, email marketing tools, marketing automation and analytics platforms (Google Analytics, Sprout, Hubspot, Meta Business Suite, etc.)
Experience managing paid social, SEO, SEM, and digital ad campaigns
Strong understanding of UX/UI, accessibility standards, and audience segmentation
Excellent writing, editing, and digital storytelling skills
Ability to lead projects while being hands-on with web and email execution
Experience managing staff and cross-departmental collaboration
Preferred
Familiarity with government, association, or public sector communications preferred
Company
National Association of Counties
National Association of Counties provides employment opportunities, data analytics and financial health.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Matthew Chase
CEO/Executive Director
Abbas Al Husseini, MCSE, MCSA, MCITP
Chief Technology Officer
Recent News
2025-11-04
2025-09-23
First Five Years Fund
2025-09-19
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