Vanderbilt University · 4 hours ago
Assistant Director of Brand and Content Strategy
Nashville, TN
Full-time
Onsite
Director/ExecutiveVanderbilt University is seeking an Assistant Director of Brand and Content Strategy to lead institutional storytelling and strengthen brand equity at the Owen Graduate School of Management. This role involves defining and executing the brand narrative and content strategy while collaborating with various teams to enhance the school's reputation and engagement efforts.
E-LearningEducationHigher Education
Responsibilities
Establish Owen’s brand messaging framework and ensure consistent application across mediums and channels
Develop and lead content strategy across formats including digital, social, podcast, video, and long-form storytelling
Drive editorial planning and content calendars aligned to institutional priorities and key moments
Lead organic and paid social strategy in close coordination with marketing and admissions partners
Translate institutional goals into compelling, audience-centered narratives
Ensure storytelling elevates student experience, faculty expertise, career outcomes, alumni success, and real-world impact
Collaborate closely with the marketing and creative strategy functions to align messaging, targeting, and execution
Build scalable, repeatable content systems, templates, and workflows
Use analytics and performance data to guide content investment, optimization, and experimentation
Other duties as assigned
Qualification
Required
Bachelor's degree required
Demonstrated experience leading brand and content strategy in a complex organization is required
Strong editorial judgment and storytelling skills across multiple formats and channels are required
Experience managing social media strategy, including organic and paid integration, is required
Experience using analytics and performance data to inform strategy is required
Preferred
Experience in higher education or mission-driven organizations is strongly preferred
Experience managing and developing staff is strongly preferred
Company
Vanderbilt University
Vanderbilt University is a private research university offering undergraduate, graduate, and professional programs.
Founded in 1873
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$28.55MKey Investors
Mark AbkowitzNational Science Foundation
2018-11-07Grant· $4.5M
2018-04-18Grant· $0.55M
2015-07-10Grant· $12.8M
Leadership Team
B
Bharat Bhuva
Professor
Bill Blot
Professor
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