Commercial & Industrial Low Voltage Segment Marketing Manager jobs in United States
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3M · 1 day ago

Commercial & Industrial Low Voltage Segment Marketing Manager

3M is a global company that encourages collaboration and innovation among its employees. The Commercial & Industrial Low Voltage Segment Marketing Manager will guide marketing efforts for the electrical construction and industrial low voltage segment, establishing processes for market insights and collaborating with teams to create global segment plans.

AutomotiveCleaning ProductsConsultingElectronicsEnterprise SoftwareManufacturing
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Responsibilities

Guide marketing and business efforts for the electrical construction and industrial low voltage segment
Establish a cohesive process for collecting, synthesizing, and sharing market insights to support strategic decisions and the new product commercialization process
Collaborate with global cross-functional teams to create and activate global segment plans to increase relevance and unit share, including creating marketing and training campaigns
Develop and lead programs that strengthen global relevance, leadership, and growth in low-voltage portfolios, including the electrical and general industrial channels and eCommerce way to market
Leading by identifying customer pain points and translating them into new products or marketing ideas
Implementing activation of the low voltage playbook into under-penetrated areas/countries leveraging the value proposition built for sustainable growth
Determining customer requirements for low voltage product and application content for website, channel sales reps (DSR) training programs, trade shows/events, social media, eCommerce/product selectors AI platforms
Provide customer requirements for low voltage product packaging enhancements
Supporting and guiding the global electrical and general industrial channel teams, including eCommerce and Where To Buy teams
Identify significant cross-sell opportunities from analytics and develop action plan accordingly
Identify digital shelf product offering with portfolio teams, establishing appropriate data and content needed to syndicate with channel partners, in addition to integrating in tools used for product selection

Qualification

New Product CommercializationGlobal MarketingChannel ManagementECommerce ExperienceCustomer Pain Points AnalysisLanguage ProficiencyInterpersonal SkillsWritten CommunicationOral Communication

Required

Bachelor's degree or higher (completed and verified prior to start)
Ten (10) years of combined experience in New Product Commercialization, Marketing, Sales, and/or Business in a private, public, government, or military environment
Five (5) years of experience in global marketing or business management in electrical or industrial markets, specifically in channel, MRO, or low voltage product areas
Five (5) years experience identifying and understanding customer pain points and translating into new marketing ideas

Preferred

Master's degree in Business Administration, Marketing, or Strategy preferred
Consumer, omnichannel, digital and/or eCommerce experience
Language proficiency due to global role is beneficial
Excellent interpersonal, written, and oral communication skills

Benefits

Medical
Dental & Vision
Health Savings Accounts
Health Care & Dependent Care Flexible Spending Accounts
Disability Benefits
Life Insurance
Voluntary Benefits
Paid Absences
Retirement Benefits

Company

3M is a global company that applies science to life, offering products and solutions across various industries.

Funding

Current Stage
Public Company
Total Funding
$5M
Key Investors
US Department of Energy
2024-03-13Grant· $5M
1978-01-13IPO

Leadership Team

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John Banovetz
Senior Vice President for Innovation and Stewardship and Chief Technology Officer
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Ippocratis Vrohidis
President, Industrial Mineral Products Division
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Company data provided by crunchbase