The Coca-Cola Company · 4 hours ago
Senior Director II, Customer Marketing - Walmart/Club
Rogers, AR
Full-time
Onsite
Director/Executive
$211K/yr - $238K/yr
12+ years expThe Coca-Cola Company is a global beverage leader committed to making a positive impact through its brands. The Senior Director, Customer Marketing role is responsible for leading marketing strategies for Walmart and the Club Channel, managing a team of marketers, and collaborating with various stakeholders to enhance customer engagement and drive growth.
Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing
No H1B
Responsibilities
Lead a team of marketers in the development and implementation of total beverage marketing strategies in collaboration with our customers
Own the relationship with senior sales and marketing/category leadership
Negotiate and collaborate with cross-functional partners to ensure alignment with annual plans and DMI (direct marketing investment) resources
Communicate to our system Bottling Partners on key marketing milestones within customer portfolio
Operate cross-functionally with multiple internal stakeholders across NAOU, to solve customer/channel problems by providing insight and expertise to grow the business and recruit/retain shoppers
Provide leadership voice across the organization to offer a Frontline marketing lens to planning, resource allocation and customer insights
Scale learnings from portfolio of customers into enterprise impact
Lead C-suite marketing customer discussions and retailer media network strategies with win/win objectives
Lead the development of both short-term and long-term customer plans to deliver the annual plan across channels
Ownership of Investment strategy to deliver customer plan
Lead teams and provide guidance for complex problem solving and negotiations
Collaborate with customers to understand needs and develop fact-based consumer stories to accelerate growth
Own the solutions to intersect the voice of customer and voice of brand
Lead the team and cross-functional resources to deliver customer/channel plans including insights to action, storytelling, and media negotiation capabilities
Own performance and people management processes including annual and personal objective setting and ongoing performance management via monthly meetings
Ensure organization effectively manages all resources and delivers key financial goals on budget (T&E & DMI)
Catalyst for employee engagement amongst direct reports and broader Frontline Marketing
Qualification
Required
Bachelor's Degree Required, master's preferred
12 years minimum experience in marketing, brand, shopper, and/or commerce
Analytical skills for data interpretation and strategy development
Brand Management (building and maintaining strong brand health)
Category Management (managing product categories for optimal sales)
Omnichannel Business Planning and Retail Media Network experience (performance optimization & negotiation)
Financial, RGM, and P&L Acumen
General Management Mindset
Influencing without authority
Preferred
Advanced Negotiation Training
Entrepreneurial Spirit
Strategic Planning (developing near and long-term marketing strategies)
Persuasive communication skills / Presentation Storytelling
Technology/Trend proficiency
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Company
The Coca-Cola Company
The Coca-Cola Company is a soft drink manufacturer & distributor that makes a variety of soft drinks, including diet coke and regular coke.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1919-09-05IPO
Leadership Team
Henrique Braun
Chief Operating Officer
Jennifer Henry
Senior Vice President, Strategy and Corporate Development
Recent News
2026-01-16
Company data provided by crunchbase