Gravitee · 12 hours ago
Digital Marketing Director
Gravitee is a leader in AI governance, delivering advanced platforms trusted by global leaders. They are seeking a Digital Marketing Director to lead their digital demand generation strategy and drive revenue growth, leveraging AI to enhance marketing efficiency and effectiveness.
Developer APIsInformation TechnologySaaSSoftware
Responsibilities
Develop and own the global top of funnel marketing strategy aligned with growth goals (SQLs, pipeline and revenue)
Lead, mentor, and scale a high-performing digital marketing team (paid, SEO,AEO, automation, web)
Define KPIs and performance frameworks to measure effectiveness across the funnel
Build multi-channel demand generation programs that drive SQLs, and qualified pipeline
Oversee paid acquisition across search, display, social, retargeting, intent platforms, and ABM tools
Work closely with the GTM engineering team leveraging AI to implement intent-based and account-centric digital programs tailored for complex B2B buying cycles
Combine initiatives in all organic channels specifically AEO/SEO, growing Gravitees organic presence exponentially measured by quality traffic/leads generated
Partner with product marketing/content engineering team to define and create assets for the entire funnel
Leverage AI to Ensure digital distribution maximises reach and conversion
Work with the Go To Market director to oversee email marketing, journey building, lead scoring, and behavioural nurture flows
Ensure integration and optimisation of Martech stack (HubSpot, Clay, etc.)
Partner with RevOps to ensure clean data, accurate attribution, and clear visibility into marketing ROI
Own website strategy and performance, including UX, conversion paths, and technical SEO/AEO
Lead continuous A/B testing and CRO initiatives to improve engagement and conversion rates
Qualification
Required
AI Native - proven track record of hands-on experience using AI to drive efficiency, productivity and innovation in digital marketing/top of funnel marketing. Passion to master AI as a marketing tool but also as a core organic route to market through answer engines/llms
3-5+ years in B2B SaaS digital marketing, with at least 3 years in a leadership role
Deep knowledge of digital funnel optimisation, demand gen, and revenue-driven marketing
Experience marketing to technical audiences (developers, engineers, IT, product teams)
Strong hands-on experience with paid acquisition, SEO, marketing automation, and web strategy
Proven track record scaling digital programs that drive measurable pipeline and revenue
Strong analytical mindset: able to interpret complex data and make fast, informed decisions
Excellent communication skills and cross-functional collaboration
Preferred
Experience in SaaS, AI-enabled systems, or open-source communities is a plus, but a 'growth mindset' and curiosity matter most
Benefits
Competitive medical coverage
Pension / 401k program options
Stock options - you build it, you own it
25 days holiday + in-country national holidays
3 mental health days + wellness allowance
Your birthday off 🎉
Professional development budget to fuel your growth
Hybrid work culture with hubs across regions
Quarterly team events + annual offsite at an exciting location
A meaningful, progressive, global company culture that is as fun as it is hardworking
Endless growth opportunities
Company
Gravitee
Gravitee is an API management platform that provides tools for API design, access, management, deployment, and security.
Funding
Current Stage
Growth StageTotal Funding
$100.97MKey Investors
Sixth StreetRiverside Acceleration Capital
2025-05-20Series C· $60M
2022-09-08Series B· $30M
2021-07-21Series A· $10.97M
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