GE HealthCare · 8 hours ago
Marketing Director, Digital Solutions US & Canada
United States
Full-time
Remote
Director/Executive
$122K/yr - $184K/yr
8+ years expGE HealthCare is a leading global medical technology and digital solutions innovator. As the Marketing Director for Digital Solutions, you will develop and implement customer-focused marketing strategies to position GE HealthCare solutions effectively in the U.S. and Canada, collaborating with various stakeholders to drive growth and meet customer needs.
AppsHealth CareHealth DiagnosticsHome ImprovementHome RenovationInternetMedical
No H1B
Responsibilities
Identify and create marketing plans and programs to position GE HealthCare solutions to win with customers and priority personas (including technical buyers) and prove GE HealthCare is creating a world where healthcare has no limits
Execute commercial strategies for growth including, but not limited to, sales enablement, digital marketing, account-based marketing, experiential activities, and customer loyalty marketing including managing Users Groups
Collaborate directly with customers, our Outcomes team, sales leadership, Sales, and 3rd party partners to tell the impact stories of our solutions for customers and patients
Use customer, market, and competitive research, along with colleague insights and expertise, to understand customers’ clinical, operational, and economic needs to identify opportunities
Contribute to globally developed, research-based materials that strengthen value propositions for GE HealthCare solutions
Be partnership-minded, always looking for a way to say “Yes, and…” and create trust by being a colleague willing to pitch in every day
Collaborate with sales, product management, marketing, and business colleagues to understand goals and priorities within the portfolio in the U.S. and Canada
Build relationships with marketing colleagues, bringing them up to speed on portfolio insights, positioning and opportunities to aid in marketing communications content development and channel execution
Qualification
Required
Bachelor's degree in relevant field required; MBA preferred
Strong digital solution marketing experience and/or 8+ years of experience in medical device marketing
Preferred
Can effectively conceive, develop, and achieve buy-in to strategies and programs, convert into tactical plans, and deliver results
Proven ability to work successfully in a matrixed organization and successfully manage internal and external stakeholders
Demonstrated ability to lead projects, manage ambiguous situations, and realize high performance
Robust marketing capabilities in addition to a strong understanding of data and analytics and digital tools and platforms
Analytical in nature, good organization and presentation skills, effective prioritization skills, and attention to detail
Demonstrated ability to thrive in a fast‑paced, constantly evolving environment, showing agility and resilience as business strategies and market conditions shift
Experience developing and managing user groups is a plus
Strong oral and written communication skills
Strong interpersonal and leadership skills
Demonstrated ability to analyze and resolve problems
Benefits
Medical
Dental
Vision
Paid time off
A 401(k) plan with employee and company contribution opportunities
Life
Disability
Accident insurance
Tuition reimbursement
Company
GE HealthCare
GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.52BKey Investors
Bill & Melinda Gates Foundation
2024-11-07Post Ipo Secondary· $1.17B
2024-09-12Post Ipo Secondary· $1.29B
2024-02-16Post Ipo Secondary· $1.07B
Leadership Team
Catherine Estrampes
President and CEO, US & Canada
Luiz Verzegnassi
President & CEO, Services
Recent News
2026-01-16
Medical Device Network
2026-01-16
Company data provided by crunchbase