Red Bull · 3 days ago
Sports Events Marketing Manager
Santa Monica, CA
Full-time
Onsite
Mid Level
$85K/yr - $128K/yr
3+ years expRed Bull is a leading company in the energy drink market, and they are seeking a Sports Events Marketing Manager to lead the development of national sports properties and large-scale events. This role involves collaborating with stakeholders to enhance the brand image and manage all aspects of event execution, from planning to evaluation.
Food and BeverageWholesale
Responsibilities
LEAD EXECUTION OF ALL REGIONAL SPORTS EVENTS
Lead the planning, execution, and production of high-quality events for all Red Bull Sports events in the region
Take fiscal responsibility for event budgets assigned to specific projects
Identify and recommend sites and locations for event properties based on local market demands and anticipated return on investment (ROI)
Develop comprehensive project plans, manage their execution, and lead cross-functional teams involved in the projects
Oversee all aspects of pre-event planning, monitoring, and execution processes
Act as the primary point of contact between Red Bull and local authorities to secure necessary permits and authorizations
Ensure accurate and effective communication among team members, partners, agencies, and other stakeholders
Assess, manage, and oversee event budgets to ensure financial efficiency and accountability
Collaborate with Legal to prepare contracts, put them out for competitive bidding, evaluate proposals, and negotiate favorable terms with partners and suppliers
Source and manage event production companies, overseeing all aspects of event logistics
Coordinate with the Media Network and Brand Marketing teams to develop and execute Above-the-Line marketing strategies
Partner with the regional Communications team to optimize media coverage for key projects
Work closely with regional leadership and the Santa Monica teams to contribute to the development of the overall Sports Marketing strategy for the region
Collaborate with Risk Management and Legal departments to ensure all agreements with external parties meet Red Bull standards and compliance requirements
SUPPORT PRODUCT ACTIVATION
Collaborate with local Brand Marketing and Sales teams to develop activation plans that ensure local relevance
Oversee the distribution of event collateral within the region
Partner with Regional Marketing Leadership and external parties to create innovative branding solutions for events
SHARE BEST PRACTICES
Participate in meetings, including Brand Marketing creative workshops and training sessions, to gather and share insights while aligning strategies
Identify and share best practices with the regional Marketing team and Sports department
Collaborate with the regional Communications team to enhance ROI by ensuring effective external communication
This includes creating and managing the distribution of content related to local initiatives across relevant channels (such as viral campaigns, print media, and video)
Qualification
Required
3+ years of relevant experience in event coordination, project management, team leadership, and budget oversight
Proven expertise in managing high-visibility events and projects
Skilled at identifying and implementing creative and innovative solutions for successful project execution
Comprehensive knowledge of various sports and their associated communities on both regional and national levels
Experience managing budgets exceeding $400,000
Advanced contract negotiation skills, including drafting and reviewing agreements to secure optimal outcomes with suppliers and external partners
Proficiency in utilizing diverse communication channels and relevant distribution outlets
Familiarity with TV and video production programming
Established track record of effective collaboration with local governments, with a solid understanding of local approval processes and regulations
Exceptional ability to foster meaningful discussions and secure stakeholder buy-in
Strong planning and project management skills
Proven ability to cultivate a collaborative and high-performing team environment
Creative thinker with a history of implementing new ideas, evaluating their impact, and refining them as needed
Proficient in Microsoft Office Suite
Fluent in English; proficiency in additional languages is an asset
Preferred
Bachelor's degree preferred; equivalent professional experience considered in lieu of a degree
Benefits
Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Company
Red Bull
Red Bull is a beverage company that offers energy drinks.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jennifer Tetrick
Senior Communications Manager
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