Rittal LLC · 17 hours ago
Paid Media & Public Relations Manager
Schaumburg, IL
Full-time
Onsite
Senior Level, Lead/Staff
$110K/yr - $140K/yr
10+ years expRittal LLC is a leader in industrial automation and IT enclosure solutions, seeking a Paid Media & Public Relations Manager to enhance their market visibility. This role involves developing and executing media strategies that prioritize earned media while managing paid media investments to drive credibility and influence within the industry.
Consumer ElectronicsConsumer GoodsIndustrialManufacturingRetail
Responsibilities
Develop and execute digital-first and traditional PR strategies that prioritize earned media as the primary driver of credibility, influence, and brand authority
Create and position newsworthy, data-driven content (including, but not limited to: press releases, articles, interviews, industry reports) designed to attract high-quality media coverage and natural backlinks
Establish and maintain senior-level relationships with industrial trade journalists, editors, publishers, industry influencers, and industry associations across verticals including but not limited to, panel builders, machine builders, food & beverage, rail, utilities, automotive & tier suppliers, logistics, and baggage handling
Secure consistent coverage in influential industrial publications, reinforcing brand credibility while gaining share of voice
Manage earned media measurement and reporting using Cision and/or new tools that capture tracking reach, media pick-up, sentiment, share of voice, and competitive insights
Listen for and identify emerging narratives and trends that Rittal and Eplan can leverage to drive thought leadership and media visibility
Lead planning, allocation, and optimization of paid media investment across industrial trade publications, industry events, digital platforms (such as social media and account-based marketing retargeting), sponsorships, and integrated media packages, in collaboration with the marketing managers
Negotiate and secure high-value, multi-channel media partnerships, ensuring message pull-through, audience quality, and commercial impact
Apply a commercial mindset to advertising decisions, prioritizing placements that drive reach, credibility, and influence with technical buyers, not vanity impressions
Confidently assess media quality and decline low-value opportunities that do not meet performance, brand, or audience standards
Optimize campaigns based on performance data including impressions, CTR, SOV, leads captured, ROAS, and where possible, revenue attribution via tagging and dashboards
Partner closely with Business Unit Marketing Managers, and Digital Marketing (SEO & analytics) to ensure earned and paid media align with business priorities, launches, and vertical strategies
Ensure PR and advertising investments support Rittal & Eplan’s Owned Media strategy, reinforcing key narratives and consistent message pull-through across channels
Collaborate with the SEO Manager to ensure earned media placements and brand mentions are optimized for modern discovery (search, AI answers, and knowledge panels) without duplicating SEO ownership
Provide media insights that inform broader brand awareness, positioning, and competitive strategy discussions
Own PR and advertising performance reporting, translating data into clear insights and investment recommendations
Track and communicate performance across: PR: reach, coverage, media mentions, pick-up, impressions, sentiment, share of voice Advertising: impressions, CTR, SOV, leads, ROAS, and revenue influence
Understand keyword lift, visibility trends, and dashboards at a strategic level while partnering with SEO for execution and analysis
Continuously evaluate emerging media formats, platforms, and industrial thought-leadership opportunities
Qualification
Required
Bachelor's degree in marketing, Communications, Journalism, Business, or related field
10+ years of experience in B2B industrial automation, and/or electrical engineering sectors, or with a leading industrial automation publication or media group
Established media network across industrial trade publications, associations, and digital outlets
Proven success leading earned-first PR strategies with paid media used strategically to amplify credibility and reach
Strong advertising expertise with experience owning budgets, negotiating media buys, optimizing spend based on performance and managing media schedules
Familiarity with SEO and AEO fundamentals as they relate to PR and media visibility (experience is a plus, not a requirement)
Demonstrated ability to operate confidently at both strategic and executional levels
Highly analytical, commercially minded, and comfortable making firm investment decisions
Exceptional communication and relationship-building skills within complex, technical industries
Company
Rittal LLC
Rittal LLC is the U.S. subsidiary of Rittal GmbH & Co. KG in Germany and was founded in Springfield, Ohio in 1982.
501-1000 employees
Funding
Current Stage
Late StageRecent News
Company data provided by crunchbase