Bel Brands USA Foodservice · 15 hours ago
Vice President, Sales Strategy and Capabilities
Chicago, IL
Full-time
Hybrid
Director/Executive
$235K/yr - $245K/yr
15+ years expBel Brands USA Foodservice is a growing global company that values contributions and offers career growth opportunities. The Vice President, Sales Strategy & Capabilities leads the commercial strategy for the Bel US Cheese organization, focusing on developing sales strategies that align with business objectives across various channels.
Food & Beverages
Responsibilities
Leads the development, management, and execution of sales strategies—including assortment, pricing, promotional activity, display, and visibility—while creating and owning strategic channel and customer management frameworks that align with organizational objectives and maximize growth
Drives category development initiatives to position Bel Brands as a category expert with our customers, supporting mutual growth for our business and retail partners
Represent sales in the innovation / Co-Dev process to ensure planned innovation meets customer timing, pricing, and channel requirements
Responsible for advancing key sales strategic projects (e.g. visibility, channel development, customer segmentation, sales transformation, etc.)
Partners cross-functionally with Sales, Finance, and the Chief Commercial Officer to advance the commercial process by developing and implementing robust Revenue Growth Management (RGM) strategies. This includes:
+ Designing and executing effective pricing strategies to maximize profitability and competitiveness across channels
+ Establishing and refining trade strategies that set clear guardrails for trade spend, drive disciplined investment, and deliver higher ROI
+ Analyzing promotional programs to enhance efficiency, optimize spend, and improve incremental sales performance
+ Developing assortment strategies that balance customer needs with margin objectives, ensuring the optimal mix of products and pack sizes by channel and customer
+ Leveraging data and analytics to identify revenue growth opportunities, model potential outcomes, and make actionable recommendations
+ Monitoring RGM metrics and KPIs to track the impact of initiatives and inform ongoing strategy adjustments
Lead channel performance and business performance analysis, insight generation, and action development
Leads the development and execution of tools and processes for category management, analytic reporting, trade utilization, and trade management
Joint ownership of the sales forecast in close partnership with the field sales teams, ensuring that forecasts are not only informed by market insights and real-time customer feedback, but also reflect both strategic objectives and frontline realities. Active collaboration with Supply Chain, Finance, Marketing, and field sales leaders—to drive rigorous forecast accuracy, anticipate demand shifts, and proactively address gaps or opportunities
Represent customer/field sales in providing critical customer perspective to the marketing and internal teams in support of development and implementation of marketing plans and strategic initiatives
Develops and delivers selling stories that translate the brand’s strategies, plans and initiatives into winning propositions for our retailer partners
Supports field sales team with insight-based selling tools anchored on category and consumer data that are consistent with the commercial priorities
This role is a critical connector between commercial strategy and operational execution, providing short term business performance, proactively identifying risks and opportunities, and continuously drive gap closing process ensuring the organization is well-positioned to achieve its short- and long-term growth targets
Lead for sales for annual integrated business planning deliverables such as key lessons learned, strategic plan development, annual budget setting, in-year budget gapping sessions, etc
Analyze, manage and report expenditures of the sales department to conform to budgetary requirements to include food shows, 3rd party contracts, broker commissions, sales meetings, etc
Qualification
Required
Bachelor's degree and/or equivalent experience; MBA preferred
15+ years of experience in food or CPG industry in a category sales planning and/or customer-facing field leadership with demonstrated sustained success and exceptional knowledge of U.S. retail and foodservice channels
Strong Category Leadership experience both in tool management and insight-based storytelling
Trade Strategy development and management experience
Visionary & Strategic Leadership
People Leadership & Development
Analytical & Commercial Acumen
Adaptability & Resilience
Continuous Improvement
Partnership & Collaboration
Communication
Must be able to work in standard office conditions in a hybrid office environment
Must be able to travel via airplane within the U.S. and Internationally
30% travel required throughout the year
Benefits
Bonus Opportunity: 30%
PTO and Medical, Dental and Vision Benefits from Day 1
401k Match
Company
Bel Brands USA Foodservice
Bel Brands Foodservice empowers culinary professionals with high-quality, versatile cheese solutions.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase