Good Life Property Management · 10 hours ago
Marketing Manager
Good Life Property Management is a growing residential property management company serving individual and small-portfolio rental property owners across Southern California. They are hiring a Marketing Manager to own the marketing function end-to-end, focusing on lead generation, SEO performance, and campaign planning while driving results across markets.
Property ManagementReal EstateReal Estate Investment
Responsibilities
You will own marketing performance across our markets and channels, including:
Lead generation performance (volume, quality, cost efficiency)
SEO performance and website conversion improvements
Campaign planning, launch, testing, and iteration
Messaging, copywriting, and positioning (writing or heavy editing)
Geographic growth performance, especially Orange County and Riverside
Growth initiatives for the 5–15 unit multifamily segment
Managing external agencies/partners and internal collaborators
Track and analyze key performance metrics (leads, conversions, cost per lead, etc) to inform decisions, test new approaches, and continuously optimize results
Aligning closely with Sales and Leadership on outcomes
Support sales with marketing materials, campaigns, and follow-up systems
Performs other duties as assigned
Qualification
Required
4–7 years of marketing experience
Recent hands-on execution experience (in the last year)
Strong prioritization and decision-making skills
Comfortable working in a fast-moving environment with ambiguity
Accountability and ownership mindset
Experience working closely with sales or revenue teams
Comfortable being in the weeds/day-to-day work
Experience in local services, SMB, or service-based businesses
Background in performance marketing, SEO, website optimization, or lead gen
Motivated by growth and responsibility
Benefits
401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Professional Development