The George Washington University · 23 hours ago
Brand Experience Web Lead
Washington, DC
Full-time
Hybrid
Mid, Senior Level
$58K/yr - $95K/yr
2+ years expThe George Washington University is seeking a Brand Experience Web Lead responsible for leading the web strategy and user experience of key institutional websites. The role involves managing website content, developing strategies, ensuring quality assurance, and leading projects to enhance the university's online presence.
Higher Education
No H1B
Responsibilities
Building and maintaining high-traffic, high-visibility institutional websites, either directly or through delegation to other staff, including sites owned by OCM, Enrollment and Student Success, Division for Student Affairs, OVPR, ODECE, Safety and Operations, university leadership, and others
Ensuring a cohesive, quality brand experience across key web properties
Developing content and editorial strategies
Using content management systems, including Drupal or WordPress
Frequently working with and troubleshooting HTML and CSS
When working on websites with third parties, such as external vendors, the Brand Experience Web Lead is responsible for ensuring compliance with GW standards
Building cross-functional partnerships to establish and maintain a comprehensive, measurable strategy across related web properties, such as enrollment, research, and student experience
Using web content strategy, search engine optimization, and digital accessibility best practices for site mapping, wireframing, and content development to complete projects
Interpreting web analytics and providing analytic reports using software like Google Analytics and Looker Studio
Determining web content publishing strategy across ancillary systems, including the University Calendar, digital signage, and mobile applications
Ensuring sites are properly configured for digital marketing, including analytics tracking, distribution on social media, and search engine and AI optimization
Working with OCM web, metrics, and design colleagues to measurably improve key user journeys
Ensuring website content is up to date, accurate, and free of quality assurance errors such as typos and broken links, establishing and maintaining processes to support this ongoing work
Ensuring websites meet GW brand standards
Monitoring and maintaining compliance with GW’s digital accessibility standards
Demonstrating excellent communication skills, both written and verbal, and the ability to be flexible and creative under pressure
Incorporating GW’s brand narrative into deliverables as appropriate
Demonstrating strong relationship management skills, including the ability to navigate complex interpersonal dynamics
Communicating effectively with stakeholders who have a range of technical expertise
Participating in Virtual Office Hours and trainings as needed to support university website owners
Providing regular input on the features and functionality of the GW web platforms, as well as related training needs
Providing support on other OCM projects per request from the manager and/or Division lead as needed
Leading complex projects from requirements definition through deployment, managing schedules, scope, and implementation plans
Applying project management software like Basecamp or Trello and project management best practices to ensure successful project completion
Managing and prioritizing day-to-day operational tasks with larger ongoing projects
Serving as a subject matter expert, mentor, and leader within the team
Supervising at least one direct report
Taking initiative and maximizing resources to deliver on strategic goals
Qualification
Required
Bachelor's degree in an appropriate area of specialization plus 2 years of relevant professional experience, or a Master's degree or higher in a relevant area of study. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience
Experience working in higher education
Familiarity with Drupal 9/10
Familiarity with underlying web fundamentals (such as DNS, SSL, etc.)
Familiarity with WCAG and digital accessibility compliance
Digital marketing and SEO/AIO experience
Supervisory experience
Experience with CRM software such as Salesforce or Slate
Benefits
Medical
Dental
Vision
Life & disability insurance
Time off & leave
Retirement savings
Tuition
Well-being and various voluntary benefits
Company
The George Washington University
The George Washington University
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Doowuese Igbazua
Co-Founder & President, GW- Design Student Association
Mark Hanson
Co-Founder and Co-Director, Health Experiential Design Studio (HealthXDS)
Recent News
2025-05-02
2025-04-14
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