Edible Brands · 1 day ago
Paid Search Manager
Atlanta, GA
Full-time
Hybrid
Mid, Senior Level
4+ years expEdible Brands is an innovative company based in Atlanta that manages a portfolio of consumer and service brands. The Paid Search Manager will lead search engine marketing initiatives to drive qualified traffic and boost online visibility for the company's e-commerce brands, focusing on uncovering new strategies to increase order volume and revenue.
Retail
Responsibilities
Manage and optimize paid search campaigns across platforms like Google Ads and Microsoft Advertising
Analyze SEM performance using tools such as Adobe Analytics, Google Analytics, and in-platform data
Identify optimization opportunities through regular data review and develop strategies that align with business goals
Launch new campaigns with tightly themed ad groups containing relevant keywords for driving conversions
Draft and A/B test ad copy across various ad formats to enhance customer resonance
Refine keyword strategies by reviewing search terms, identifying new keywords, and implementing negative keywords for improved performance
Manage daily SEM budgets and allocate spend effectively to meet performance targets
Develop a testing roadmap for engine betas and optimization strategies to gauge their impact
Stay current with the latest trends and best practices in the Paid Search industry
Collaborate cross-functionally to ensure unified customer acquisition, retention, and growth strategies
Qualification
Required
A minimum of 4-5 years of high-impact Paid Search (SEM) experience, proficient in Google Ads, Microsoft Advertising, and key analytics tools
At least 2 years managing $10M+ annual search budgets within a B2C e-commerce environment
Strong collaborative skills with a proven ability to partner across marketing channels to optimize customer acquisition and retention
Adept at identifying and communicating optimal Paid Search opportunities across the full consumer journey
Driven by a strong desire for growth, consistently applying feedback to enhance performance and skills
Leverages strong business judgment to prioritize and articulate initiatives with the greatest bottom-line impact
Transforms raw performance data into strategic recommendations that optimize campaigns and drive results
Possesses strong interpersonal and communication skills, both written and verbal, for clear and compelling articulation
Benefits
Healthcare plans that include health/dental/vision insurance
401K Plan
Company-paid life insurance
Short-term disability
Flexible spending account options
Paid time off, including sick days & holidays
Company
Edible Brands
Edible Brands is a Holding Company.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Somia Farid
CEO
Recent News
Digital Commerce 360
2025-09-21
2025-08-21
Company data provided by crunchbase