Performance Food Group · 20 hours ago
Director, National Sales & Business Development - Braveheart
Nationwide, United States
Full-time
Onsite
Director/Executive
$110K/yr - $155K/yr
10+ years expPerformance Food Group is a broadline distributor that maintains unique relationships with local customers including independent restaurants and hotels. The Director, National Sales & Business Development – Braveheart is responsible for driving national growth and strategic customer partnerships for the Braveheart premium beef portfolio, focusing on expanding its presence across various restaurant and retail channels.
Food & Beverages
Responsibilities
Develop and maintain a robust national pipeline of viable sales and business development opportunities aligned with Braveheart’s strategic channels, including high-profile independents, iconic steakhouses, national and regional chains, and specialty/regional retailers
Drive national and regional sales strategies by identifying the right customer segments, conducting competitive and landscape assessments, and recommending go-to-market approaches that differentiate Braveheart from competitive offerings
Lead business development efforts to secure brand exposure, menu placement, and long-term partnerships with customers on growth trajectories
Partner closely with PFS corporate procurement, beef packers, and PFS meat plants to support product development, innovation, and execution of customer-specific solutions
Maintain a rigorous focus on research and development, ensuring Braveheart delivers premium, customer driven products including upper choice, USDA Prime, dry-aged programs, custom grinds, and portion controlled or further-processed solutions
Build and sustain strong internal stakeholder relationships across PFG to ensure alignment, internal advocacy, and the ability to execute against customer commitments and expectations
Serve as a subject matter expert and brand ambassador for Braveheart, articulating product quality, differentiation, and value to both internal and external partners
Monitor market trends, customer feedback, and competitive dynamics to continuously refine strategy and identify new growth opportunities
Performs other duties as assigned
Complies with all policies and standards
Qualification
Required
Bachelor's Degree
Minimum of 10 years of progressive experience in the meat industry, with a strong emphasis on premium-quality beef products (e.g., upper choice, USDA Prime, dry-aged programs, custom grinds, portion control, and further-processed offerings)
Proven track record of sales and business development success across multiple customer types, including independent operators, regional chains, and national accounts
Deep understanding of premium beef programs, product development, and customer-specific solutions within foodservice and/or specialty retail channels
Demonstrated ability to build strategic relationships, influence cross-functional partners, and drive execution in a complex, matrixed organization
Strong strategic thinking, analytical, and communication skills with the ability to translate market insights into actionable growth strategies
Preferred
Master's Degree/MBA
Benefits
Day 1 Health & Wellness Benefits
Employee Stock Purchase Plan
401K Employer Matching
Education Assistance
Paid Time Off
Company
Performance Food Group
Performance Food Group is an industry leader and one of the largest food and foodservice distribution companies in North America with more than 150 locations in the U.S.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Joe Davi
SVP - PFS, PRESIDENT & CEO - ROMA FOODS
Chris Miller
Vice President Finance CFO
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