Fanatics · 7 hours ago
Associate Lifecycle Marketing Manager
New York, NY
Full-time
Onsite
Entry, Mid Level
$78K/yr - $95K/yr
2+ years expFanatics is a global product and technology group dedicated to revolutionizing the world of collectibles. The Associate Manager, Lifecycle Marketing will lead the execution and performance of cross-channel campaigns for Fanatics Live, Collect, and Topps, focusing on campaign production from development through analysis.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Build and deploy cross-channel lifecycle campaigns using HTML/CSS and dynamic templates
Manage message setup and targeting in platforms like Braze
Perform rigorous QA across devices and channels to ensure flawless execution
Coordinate push and in-app messaging across iOS, Android, and web, resolving rendering and delivery issues
Own workflows across campaign planning, asset management, QA checklists, and compliance monitoring
Support ongoing optimization efforts via A/B tests, timing experiments, and campaign analysis
Collaborate with cross-functional teams on campaign strategy and delivery milestones
Maintain operational systems, including tagging structures, segmentation logic, and campaign logs
Monitor performance post-send and assist with performance recaps to inform future strategy
Contribute to evolving lifecycle marketing SOPs as we scale globally
Qualification
Required
2–4 years in lifecycle or CRM marketing, with hands-on campaign execution experience ideally with Braze
Proficiency in HTML/CSS for building and editing email campaigns
Strong understanding of segmentation, dynamic content, tracking parameters, and compliance regulations (CAN-SPAM, GDPR)
Familiarity with push and in-app messaging best practices
Meticulous attention to detail and high executional standards
Demonstrated ability to work independently and thrive in a fast-paced environment
Preferred
Experience with Airtable/Notion, loyalty messaging, or a personal passion for sports or collectibles
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Sports Business Journal
2026-01-23
Sports Business Journal
2026-01-23
Company data provided by crunchbase