Healwise · 12 hours ago
Volunteer: Google Analytics and Tag Manager Setup
Healwise is a nonprofit organization focused on increasing access to mental health support for low-income help-seekers. They are seeking a skilled volunteer to help configure Google Analytics and Google Tag Manager to improve their data tracking and reporting capabilities.
Mental Health Care
Responsibilities
Help configure Google Analytics and Google Tag Manager to exclude internal users from analytics reporting using agreed-upon filter rules
Track a small set of high-value events, such as site searches and key user interactions
Deliver a tested implementation on the site, along with concise documentation covering GTM tags, triggers, variables, and any deployment or maintenance steps needed by the team
If time and expertise allow, create a lightweight GA4 exploration or basic reporting view that demonstrates how to analyze the newly filtered data
Provide a brief walkthrough or annotated screenshots to help non-technical team members understand how to access and interpret the tracked events
Collaborate with the volunteer to provide necessary access to GA, GTM, and the site
Align on and validate internal traffic definitions and event tracking requirements
Test the setup using GA/GTM debug or staging modes
Review and accept clear, handoff-ready documentation so the configuration can be maintained internally after the engagement
Qualification
Required
Skilled volunteer to help configure Google Analytics and Google Tag Manager
Ability to exclude internal users from analytics reporting using agreed-upon filter rules (e.g., IP, role, or other identifiers)
Experience tracking a small set of high-value events, such as site searches and key user interactions
Deliver a tested implementation on the site
Provide concise documentation covering GTM tags, triggers, variables, and any deployment or maintenance steps needed
Collaborate to provide necessary access to GA, GTM, and the site
Align on and validate internal traffic definitions and event tracking requirements
Test the setup using GA/GTM debug or staging modes
Review and accept clear, handoff-ready documentation for internal maintenance
Preferred
A lightweight GA4 exploration or basic reporting view that demonstrates how to analyze the newly filtered data (e.g., site search usage, key user paths)
A brief walkthrough or annotated screenshots to help non-technical team members understand how to access and interpret the tracked events