CBS Sports · 16 hours ago
YouTube Programming Manager (SportsLine/Sports Betting)
CBS Sports is seeking a Manager with experience and passion developing, distributing and monetizing programming that appeals to sports betting, predictive markets and fantasy audiences across streaming, YouTube, social and digital platforms. The SportsLine Programming Manager will be responsible for developing content calendars and driving performance meetings, collaborating with various stakeholders to enhance programming strategies.
NewsSports
Responsibilities
Develop overarching programming and distribution plans for SportsLine video content with a focus on YouTube and key distribution partners
Collaborate with show producers to develop year-round longform show programming calendars and distribution strategies across SportsLine channels
Drive tentpole sports betting programming plans around events such as the Super Bowl, March Madness, Fantasy Football Draft Prep Season and golf majors
Collaborate with social leads on original social programming plans and segment clipping strategies to drive brand and revenue growth across SportsLine YouTube and social channels
Work with linear partners on cable distribution opportunities
Partner with CBS Sports O&O product leads to integrate YouTube programming into consumer product experiences
Collaborate with broadcast teams on programming initiatives throughout the season and distribution from linear programs
Partner with business intelligence to develop recurring KPI reports on audience and revenue for stakeholders
Drive SportsLine programming updates, reports and feedback loops in department meetings with key stakeholders
Collaborate with business development on opportunities with sportsbooks
Qualification
Required
3+ years experience in programming and/or content strategy
Must be able to work occasional weekends and nights
Experience managing or producing content for YouTube channels
Deep knowledge of the sports betting and fantasy space
Preferred
Bachelor's degree preferred
Deep knowledge of sports, particularly football, basketball, golf and CBS Sports' rights
Strong familiarity with fantasy sports and betting audience trends
Deep understanding of what works/doesn't work on YouTube and social video platforms and the ability to communicate that to partners
Having an editorial background is a benefit
Strong attention to detail
Strong interpersonal and communication abilities and experience working across teams in a media organization
Strong ability to keep open lines of communication on a team
Benefits
Medical
Dental
Vision
401(k) plan
Life insurance coverage
Disability benefits
Tuition assistance program
PTO
Company
CBS Sports
CBS Sports, a year-round leader in cross-platform sports coverage, broadcasts a portfolio of events on the CBS Television Network, including THE NFL ON CBS; college football, including the BIG TEN ON CBS; college basketball, including the NCAA Division I Men's Basketball Championship; golf, including The Masters®, PGA Championship and PGA TOUR; soccer, including the UEFA Champions League and NWSL; and CBS SPORTS SPECTACULAR.
H1B Sponsorship
CBS Sports has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (48)
2024 (39)
2023 (33)
2022 (53)
2021 (44)
2020 (53)
Funding
Current Stage
Growth StageRecent News
Sports Business Journal
2025-11-28
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2025-10-15
Winnipeg Free Press
2025-10-09
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