Professional Bull Riders · 21 hours ago
Social Media Coordinator
Fort Worth, TX
Full-time
Onsite
Entry Level
1+ years expProfessional Bull Riders (PBR) is the world’s premier bull riding organization, and they are seeking an entry-level social media coordinator to manage their social media presence. The role involves creating engaging content, monitoring trends, and executing social media strategies to build an online community with PBR fans.
Cloud Data ServicesCommercialInformation Technology
Responsibilities
Produce engaging content for the day-to-day needs across various PBR, Ridepass, and other associated accounts’ social media platforms including Facebook, Instagram, Twitter, TikTok, and YouTube
Create sharp, entertaining copy that encourages engagement and builds an online community with PBR fans
Cover PBR events on-site and remotely, capturing, clipping and posting content in real-time
Uphold the voice and tone of the PBR that speaks to the target audience
Monitor, react and leverage real-time trends and current events and relate them to the PBR brand
Assist in the ideation, planning, execution, and reporting of social content on all platforms
Aide in programming channel-specific strategies while maintaining knowledge and expertise across all social platforms
Monitor, recognize and implement ongoing improvements to workflow and output of each channel
Assist in managing social content calendar and programming grid
Provide social listening and response to the communities and fans of the social channels
Track, evaluate and interpret weekly and monthly performance analytics
Provide general office task assistance, including but not limited to, the creation of necessary calendars, recaps, reports, spreadsheets, creative requests, etc
Qualification
Required
1 year experience in social media in a professional setting
General understanding of how all social platforms (Facebook, Twitter, Instagram, Tiktok, Snapchat and other emerging platforms) and their community's work
Proficient in Adobe Creative Suite
Ability to prioritize multiple tasks in a fast-paced environment
Ability to work independently, be self-directed and demonstrate initiative
Strong organizational skills, time management skills and attention to detail required
Strong copywriting skills
Strong team mentality and ability to work collaboratively with others
Exhibit good judgment and decision-making skills
Willingness to work a flexible schedule including nights and weekends and be on-call as necessary based on the changing priorities of the department
Strong visual eye with regards to the creation of graphics and selection of images for social publishing
Strong writing and communication skills
Exceptional attention to detail and organizational skills
Ability to meet deadlines in a fast-paced, dynamic environment
Willingness to cover and travel to PBR events as needed
Preferred
Professional sports team, entertainment property or brand – preferred
Company
Professional Bull Riders
Professional Bull Riders is an operator of a bull riding competition company.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Spire Capital
2024-10-24Acquired
2007-03-20Private Equity
Leadership Team
Sean Gleason
Chief Executive Officer
C
Chris Gallina
President
Recent News
2025-12-11
2025-11-07
Business Wire
2025-11-06
Company data provided by crunchbase