Butler/Till · 12 hours ago
Creative Specialist
Rochester, New York Metropolitan Area
Full-time
Hybrid
Entry Level
$44K/yr - $62K/yr
2+ years expButler/Till is an independent, women-owned and led company that is purpose-driven and employee-owned. The Creative Specialist will drive business results for enterprise-level clients by developing and delivering creative solutions that align with client objectives, while collaborating with key stakeholders and utilizing data-driven insights to optimize creative strategies.
Marketing
Responsibilities
Manage multiple projects and tasks simultaneously, meeting deadlines and delivering high-quality work
Contribute to the evolving creative solutions offering through innovation and operational excellence
Research creative trends and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing
Stay up to date with industry trends and emerging creative formats to keep innovate the solution offering
Craft bespoke creative content for clients that upholds brand guidelines and fulfills business objectives for a tailored and impactful client experience
Maintain close collaboration with Integrated Planning, Account and Analytics to align client expectations, goals, objectives, outcomes, and optimization of creative
Maintain efficiency through cross creative solutions group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow
May be asked to function as a mentor for new team members; focus on cross departmental collaboration and research skills
Support the leadership team to achieve operational excellence and measurable growth within the Creative Services capability, across the Butler/Till Enterprise
Improve the efficiency of the creative tech stack in a way that will positively impact the department, and day-to-day operations of the creative services team
Identify additional opportunities for current and future clients who would be a good fit for creative services, leading to smart, strategic growth for both the client and the agency
Interface with clients as needed, interview them to get to know their brand, and strategize with them to ensure their goals and objectives are being met
Utilize data to inform current and future creative service optimization and innovation strategies
Utilize tools to monitor the effectiveness of content and campaigns, yielding valuable insights regarding engagement, reach, and audience demographics
Utilize findings to develop data-driven recommendations for creative campaigns and strategy refinement
Report on performance and share findings to internal stakeholders, making recommendations for improvements and adjustments
Competitive analysis of creative solution services for existing and potential clients
Strategy and execution of paid social creative campaigns
Management of refunds and cancellations of paid social creative campaigns
Provide creative solutions across core capabilities including copy writing, design, and video across various channels to support client goals and objectives
Strategize, conceptualization, direct and consult with internal marketing functions and external clients and/or partners
Align project resources and deliverables to create timely creative solutions that deliver measurable business results
Innovation of new, efficient processes to facilitate the scalable production of creative solutions, ensuring streamlined and effective workflows
Serve as the stewards of operational excellence and innovation specifically tailored to a decentralized model
Combine creative strategy and corresponding solutions to deliver an effective content marketing solution
Organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives
Social media page, web page, and email content audits
Evaluate and improve webpage content for keyword optimization, copy length, and linking strategies
Qualification
Required
2+ years of creative design experience
Developing knowledge in graphic design or multimedia production, tools, software, editing, and creative principles needed in concept, creation, and production (Adobe Creative Suite, Canva, Sketch, Figma, etc.)
2+ years of design and writing with for a marketing function
Developing knowledge in data-driven decision-making that positively impact marketing campaign outcomes
Portfolio demonstrating specialized skill application in a professional setting
Ability to translate conceptual ideas into tangible design solutions
Willingness to receive and incorporate feedback to refine designs
Strong grammatical knowledge; experience proofing and editing content
Proven track-record of attention-to-detail
Strategic insight and analytical skills
Preferred
Agency experience
Ability to use social media planning, scheduling & posting software
Experience using Hootsuite
Benefits
ESOP (employee stock ownership plan)
An annual bonus
Full benefits package
Paid time off benefits
100% paid parental leave
Company
Butler/Till
Butler/Till is a media agency that knows the difference between impressions and connections.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Kimberly Jones
Chief Executive Officer
Scott Chapman
Chief Financial Officer
Recent News
2026-01-21
2026-01-06
Rochester Business Journal
2025-12-27
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