Dynapar Corporation · 10 hours ago
Product Marketing Manager - Industrial Components
United States
Full-time
Remote
Mid, Senior Level
$73K/yr - $136K/yr
5+ years expHengstler-Dynapar is a global leader in industrial feedback solutions, driving innovation and delivering measurable results. The Product Marketing Manager will be responsible for developing product messaging, managing campaign strategies, and collaborating with various teams to drive commercial impact across North America and EMEA.
Industrial
Responsibilities
Own and develop value propositions and product messaging frameworks for versatile portfolio of industrial components
Articulate complex product capabilities in a way that delivers clear value and relevance to OEM, MRO, industrial automation, and distribution audiences
Build, manage, and execute the BU Campaign Calendar across North America and EMEA
Define the appropriate marketing mix for each product line, partnering with Digital Marketing to execute campaigns that drive awareness, demand, and engagement
Develop clear, actionable campaign and content briefs in collaboration with BU Product Managers, ensuring alignment with market needs and roadmap priorities
Maintain regular, structured alignment with BU Leaders & BU Product Managers to stay ahead of roadmap changes, launch timing, customer feedback, and commercial objectives
Partner with Business Unit Sales in both regions to tailor messaging, refine campaign targeting, and provide timely, high-impact product support
Develop and maintain high-performing sales enablement materials, including:
Deliver regional training sessions and ensure Sales is equipped with the tools they need to confidently position and sell each product line
Own GTM strategy for new products, product enhancements, and repositioning initiatives across supported brands
Conduct competitive and market analysis to ensure GTM plans reflect customer needs, competitive dynamics, and regional nuances
Qualification
Required
5+ years of experience in Product Marketing, Product Management, or Industrial B2B Marketing
Strong technical aptitude, ideally familiar with electromechanical components, industrial automation, or electrical devices
Proven experience supporting multiple product lines or multi-region portfolios as well as campaign budgets
Strong communication and messaging skills, with the ability to simplify complex technical content
Excellent project and calendar management, with a track record of driving campaigns end-to-end
Experience collaborating with Product Managers, Sales, and cross-functional marketing teams
Preferred
Experience with Salesforce, HubSpot, GA4, or other analytics and CRM tools is a plus
Company
Dynapar Corporation
Dynapar is an industry leading supplier of encoders, resolvers and condition-monitoring solutions.
201-500 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase