LanceSoft, Inc. · 5 days ago
Sr. Manager of Global Integrated Campaigns
Varies, CA
Full-time
Onsite
Senior Level, Lead/Staff
$65/hr - $72/hr
8+ years expLanceSoft, Inc. is a global organization seeking a Senior Manager of Global Integrated Campaigns to shape and execute integrated marketing campaigns. The role involves coordinating strategies across global and regional teams to maximize campaign effectiveness and achieve lead targets, while fostering collaboration and implementing best practices.
Information Technology
Responsibilities
Champion Global Campaign Excellence: Identify opportunities to instill best practices across global campaigns and actively collaborate and influence regional and corporate teams to adopt these practices for consistent and effective execution
Develop and Execute Campaign Strategy: Lead the integrated campaign planning process and collaborate with Portfolio Marketing and Regional Marketing teams to align on strategies that achieve annual revenue targets
Plan and Execute Campaign Programs: Strategize and execute 3rd party sponsored digital programs, webinars, email campaigns, Drift playbooks, campaign landing pages and custom content
Facilitate Alignment and Enablement: Coordinate integrated campaign planning processes, including templates, timelines, and forecasts, to ensure alignment of global and regional plans
Deliver Campaign Resources: Oversee the development of comprehensive Global Campaign Kits in collaboration with Creative teams, ensuring materials are accessible and adaptable for regional use
Foster Collaboration and Communication: Facilitate consistent communication, meetings, and updates with stakeholder teams to keep them informed of campaign plans, status, and performance insights
Accommodate Regional Time Zones: Manage time effectively to adjust for regional marketing time zones, ensuring seamless collaboration and participation in global and regional meetings
Measure and Optimize Campaigns: Analyze campaign performance against targets and provide actionable insights to drive continuous improvement and innovation
Promote Innovation: Stay informed on emerging marketing technologies and industry trends to recommend innovative approaches that enhance campaign effectiveness
Qualification
Required
8+ years of marketing experience in B2B software or IT services, with demonstrated success in global integrated marketing, campaigns, demand generation and digital marketing
Proven ability to identify, advocate for, and implement global campaign best practices
Strong influencing and change management skills, with experience guiding cross-regional and cross-functional collaboration
Exceptional project management skills, including the ability to prioritize multiple workstreams and deliver results on time
Ability to manage time and adjust work hours to collaborate effectively across multiple time zones
Highly analytical, with a passion for data-driven decision-making and performance optimization
Experience working across diverse markets/regions with sensitivity to cultural nuances
Strong organizational and time management skills, with impeccable attention to detail
Creative problem-solver with excellent communication and interpersonal skills to engage stakeholders at all levels
Cross-disciplinary marketing experience in developing integrated marketing campaign programs and strategies
Thrives in a dynamic, fast-paced environment and adapts to shifting priorities with ease
Strong verbal and written communication skills
Experience with Salesforce, Marketo and ON24
Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
Company
LanceSoft, Inc.
Established in 2000, LanceSoft is a pioneer in delivering top-notch Global Workforce Solutions and IT Services to a diverse clientele.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Ram Karuppusamy
Chairman & CEO
Simon Dealy
Chief Financial Officer
Company data provided by crunchbase