Tinuiti · 1 day ago
Director, Search & Shopping
Tinuiti is the largest independent full-funnel marketing agency in the U.S., and they are seeking a Director of Search & Shopping to lead client relationships and growth agendas. This role involves aligning strategies to client goals, managing financial health, and driving accountability for outcomes while building and leading a high-performing team.
AdvertisingAffiliate MarketingAnalyticsCRMEmail MarketingMobileSearch EngineSEMSEOSocial Media Advertising
Responsibilities
Own executive relationships and the client growth agenda: align strategy to P&L, inventory, and customer journey; frame trade‑offs and secure decisions in QBRs/steercos on options/trade‑offs., align full‑funnel Search plans to business goals
Anticipate issues and drive escalations to resolution; ensure transparency and trust with senior stakeholders
Lead onboarding, transitions, escalations, renewals/expansion; support new business with clear narratives tied to impact
Orchestrate automation and platform strategy (e.g., value‑based bidding, Performance Max) across accounts in the Pod; set guardrails and adoption standards
Integrate Bliss Point insights (Rapid MMM, Always‑On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) into allocation and testing; close feedback loops with Product/Analytics
Institutionalize hypothesis‑driven planning: set test roadmaps with powered designs (control/holdout where feasible), decision thresholds, and governance
Ensure data quality (tags, feeds, UTM/GA4) and communicate model caveats; require financial impact narratives (forecast vs. actual) for major decisions
Connect channel depth to cross‑channel growth; educate clients on measurement trade‑offs; codify reusable frameworks and playbooks; raise the craft bar across the Pod
Drive accountability for outcomes (Rocks/KPIs), eliminate process/spend waste, and accelerate adoption of effective practices; model speed and follow‑through
Build and lead a high‑performing team: clear goals and Rocks, weekly 1:1s, timely feedback, skill development, and succession pipeline; coach managers
Install operating rhythm and governance (scorecards, QA, playbooks) that sustain performance and improve consistency across the Pod
Qualification
Required
10+ years in Paid Search/Shopping with proven results at scale (>$1M monthly); executive client communications and decision facilitation
3+ years' direct management required; experience leading managers and senior ICs; hiring, coaching, and performance management
Google/Microsoft Ads, Merchant Center; SA360/Skai; competitive tools (Auction Insights, Adthena/SpyFu); comfort with scripts/workflow automation
Connect Paid Search to SEO, Social, Commerce/Retail Media, TVAD, Creative in simple executive narratives
Margin/utilization/capacity management, reliable forecasting with Finance and Pod Leadership; staffing aligned to priorities
GA4; experiment design (sample size/power), forecasting, and financial modeling; can synthesize MMM/Incrementality and platform signals
Portfolio‑level orchestration of value‑based bidding/PMax with guardrails; integrates Bliss Point insights into planning; drives adoption and feedback loops
Executive‑ready narrative, risk framing, and change leadership across clients and internal teams. Concise storytelling and expectation setting with senior clients
Google Ads Search and Shopping (or completed within first 60 days). Additional Google certifications are a plus
Benefits
Unlimited PTO
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100% with immediate vesting
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources
Company
Tinuiti
Tinuiti is a data-driven digital marketing agency specializing in full-service online marketing.
H1B Sponsorship
Tinuiti has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (2)
2022 (5)
2021 (3)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Antares
2020-12-02Acquired
2019-08-22Debt Financing
Recent News
2026-01-15
Company data provided by crunchbase