Foundation Wellness · 1 day ago
Content & Brand Activation Specialist
United States
Full-time
Remote
Entry, Mid Level
2+ years expFoundation Wellness is a global leader in foot health and performance solutions, and they are seeking a highly creative, sports-savvy Social Content & Brand Activation Specialist. This role focuses on capturing authentic athlete and consumer moments, fueling social media growth, and bringing brands to life across various environments.
Health CareManufacturingWellness
Hiring Manager
Lindsey Schlabach
Responsibilities
Capture content of athletes, teams, events, customers, and real users at tournaments, races, expos, gyms, and retail activations
Film and create dynamic short-form videos (Reels, TikToks, Stories, YouTube Shorts)
Edit content using native social tools and mobile editing apps (e.g., CapCut, InShot, Canva)
Create platform-native, trending content using existing brand assets (photos, footage, influencer clips, athlete content, lifestyle imagery, etc.)
Develop engaging concepts for social content using storytelling, humor, trends, transitions, or hooks that align with CURREX brand tone
Write engaging, on-brand copy for captions, on-screen text, and storytelling elements
Publish real-time content during key sporting events and brand activations
Own the planning, scheduling, and execution of the organic social content calendar, ensuring content aligns with campaign priorities, product launches, and brand storytelling goals
Stay ahead of social trends, editing styles, transitions, audio, and emerging formats across TikTok, Instagram, Facebook, YouTube, and Snapchat
Monitor sports, athlete, and fitness content trends to inform creative direction
Conduct competitor reviews across running, basketball, soccer, pickleball, and outdoor categories to identify opportunities
Support relationships with influencers and athletes once contracts are signed, ensuring all deliverables, timelines, and brand guidelines are met
Coordinate athlete and influencer PR boxes, content kits, and seasonal gifting
Collect and share influencer-generated content for use in organic, paid, email, and retail channels
Direct athletes or event participants when needed and capture candid, authentic moments
Qualification
Required
2+ years of experience in social content creation, sports content, influencer coordination, or a similar role
Strong creative instincts and understanding of social trends, hooks, and storytelling
A genuine passion for sports - comfortable interacting with athletes, influencers, coaches, and event staff
Ability to travel frequently to events (approximately 50% travel)
Preferred
Experience with influencer management platforms (e.g., AspireIQ, Cohley, Grin) is a plus
Benefits
Medical, Dental, Vision offered day 1
HSA/FSA
Company matched 401k
Paid holidays and vacation
Tuition Reimbursement
And much more!
Company
Foundation Wellness
Foundation Wellness provides a complete offering of innovative solutions for improved comfort, wellness, and pain relief.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Gridiron Capital
2024-09-04Acquired
2019-04-22Private Equity
Leadership Team
Sean Williams
Chief Executive Officer
N
Nicholas Adams
Chief Sales Officer (CSO)
Company data provided by crunchbase